Fallen Earth Announces New In-Game Item Series Available Through Steam

Cary, NC - November 25, 2009 - FALLEN EARTH, LLC today announced a new and exclusive in-game item series for its self-titled massively multiplayer online game (MMO) through digital distribution partner, Steam®, a digital delivery and management platform for the PC. The item series, available now on Steam, will include six special faction-related t-shirts for use in-game, providing new players with additional armor and strengths to get started in the apocalypse.

The special promotion will begin November 25 at 3:00 p.m. EST and run through December 3. Customers who purchase Fallen Earth through Steam during this time will receive immediate access to the game and a t-shirt "voucher" for an exclusive faction-related t-shirt of their choice. Players will have the opportunity to trade in vouchers at a number of NPCs throughout the game for one of the six t-shirts, each of which displays one faction logo-CHOTA, Enforcers, Lightbearers, Techs, Travelers or Vistas. When worn, the t-shirt will provide the equivalent of a level 10 shirt armor piece, with specific t-shirt stats customized to each faction's strengths.

Allowing players time to decide which faction they would like to represent, vouchers may beredeemed at any point during gameplay, and t-shirts may also be traded in at any time for a another should they choose.

"We have gained a lot of support through the Steam community and wanted to offer a new and exclusive in-game item," said Jessica Orr, marketing manager for Fallen Earth. "The new series is a fun way to allow players to identify themselves as a member of a specific faction."

Fallen Earth takes place in the post-apocalyptic Grand Canyon where the Shiva Virus has wiped out most of the earth's population. The game gives players the choice to rebuild the decaying world or participate in its destruction through use of the classless advancement system, real-time crafting and the seamless integration of first-person shooter and role-playing game mechanics.

To purchase Fallen Earth via Steam, visit: http://store.steampowered.com/app/40000.

About FALLEN EARTH, LLC

Formed in 2003, FALLEN EARTH, LLC is a special purpose entity born out of Icarus Studios dedicated to the production of the independently produced and published, massively multiplayer online game (MMO) unlike any other, Fallen Earth. Set in the Grand Canyon in 2156 and mixing first-person shooter-style action with role-playing game design, Fallen Earth allows players to explore a post-apocalyptic world through crafting, trading, and scavenging. Fallen Earth is co-developed with Icarus Studios using the patented technology xScape™ Platform and available exclusively for the PC.

About Steam

The leading online platform for PC games and digital entertainment, Steam delivers new releases and online services to over 20 million PC users around the world. For more information, please visit www.steamgames.com.

Contact:

Tricia Jenkins

tjenkins@fallenearth.com

707.327.7662

Blain Howard

blain_howard@bhimpact.com

212.689.6360


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