Fallen Earth Offers New Promotional Item through Digital Distribution Partner, Direct2Drive

Cary, NC - December 18, 2009 - FALLEN EARTH, LLC today announced a new exclusive item with digital distribution partner of three months, Direct2Drive. The new item, a wasteland Survival Kit, will now be offered with all game purchases through Direct2Drive, providing new players with practical tools to get started in the apocalypse.

The wasteland Survival Kit includes everything a survivor of the apocalypse could ask for: two Back Alley Experience Shots, a Wasteland Scavenging Tool and Buddy Key.

When equipped, the Back Alley Experience shots provide players a five percent experience point boost, designed to aid new survivors through their first few days while also bringing them more up to speed. The Wasteland Scavenging Tool, which supplies an additional six points to the player's scavenging skill, will assist players as they vie for scarce resources. And what would life in the apocalypse be without a friend? To help make that transition a smooth one, players will also receive a Buddy key.

"Direct2Drive has been a major player in Fallen Earth's digital distribution since launch and we are pleased to be able to offer their customers a new item," said Fallen Earth Marketing Manager, Jessica Orr.

To purchase the game via Direct2Drive, please visit: http://www.direct2drive.com

About FALLEN EARTH, LLC

Formed in 2003, FALLEN EARTH, LLC is a special purpose entity born out of Icarus Studios dedicated to the production of the independently produced and published, massively multiplayer online game (MMO) unlike any other, Fallen Earth. Set in the Grand Canyon in 2156 and mixing first-person shooter-style action with role-playing game design, Fallen Earth allows players to explore a post-apocalyptic world through crafting, trading, and scavenging. Fallen Earth is co-developed with Icarus Studios using the patented technology xScape™ Platform and available exclusively for the PC.

About DIRECT2DRIVE

Direct2Drive (D2D) is IGN Entertainment's digital download store. D2D allows consumers to conveniently purchase and download the latest premium PC games, comics and anime titles directly from the Web to their desktops. D2D's AAA roster of leading game publishers includes Atari, Activision, Blizzard Entertainment, Electronic Arts, NcSoft, Rockstar Games, SEGA, Sony Online Entertainment, THQ, 2K Games, and Ubisoft. A supporter of the indie games movement, D2D also offers fans creative promotions, deals and total access to the hottest indie games and developers. Since the site's launch, more than one million games have been downloaded on Direct2Drive.

Contact

Tricia Jenkins

tjenkins@fallenearth.com

707.327.7662

Blain Howard

blain_howard@bhimpact.com

212.689.6360


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