Fallout: New Vegas Leads Digital PC Sales

FOR IMMEDIATE RELEASE

October 24th, 2010 - As per the Research&Analysis division of analyst firm Forecasting&Analyzing Digital Entertainment, LLC (FADE), sales via digital gaming destination Steam grossed an estimated $73.1 million USD during October.

Fallout Leads New Releases and Sales Specials

Shooter/RPG hybrid 'Fallout: New Vegas' was the standout title during the month of October, becoming the fastest-selling new title of the year with 308,000 units sold during the month. The title took in a staggering $15.4 million USD in digital sales, retailing for $49.99 per unit. Steam recorded one of its best months of the year due to the efforts of the Steamworks title, as well as strong sales from other new titles. Other new titles released during the month included Electronic Arts' 'Medal of Honor' which sold 92,000 units between pre-orders sold prior to launch, and units during the month. At an estimated $59.99 per unit, the competitor to the forthcoming 'Black Ops' grossed an estimated $3.9 million USD in digital sales from the platform. Multi-platform title 'Bloody Good Time' sold an estimated 21,000 units at $4.99 per unit. Approximately 29 titles launched via Steam during the month, but only the aforementioned three titles recorded over 10,000 units sold during the month via the network.

'Strong Growth Ahead' Seen for Digital PC Market

"With estimated revenues valuated at $2 billion dollars since launch, Steam still has more growth potential", said Benjamin Schlichter, Director of Research and Analysis at FADE. Of note during the month is the consistent sales of Valve IP's. Left 4 Dead 2 was the 2nd best-selling game of the month, as the title received a discount during Halloween. Other Valve titles such as Counter-Strike and Half-Life 2 also sold very well, recording 114,000 units and 78,000 units sold, respectively. Recent Steamworks release 'Civilization V' neared 300,000 units sold via Steam, selling an estimated 51,000 units during the October period.

Estimated Top 10 Titles&Expansionsfor October 2010, by Units Sold:

    <*> Fallout: New Vegas (Bethesda Softworks) - 308,000 Units ($49.99) <*> Call of Duty: Modern Warfare 2 - Resurgence Pack (Activision) - 228,000 Units ($7.49) <*> Left 4 Dead 2 (Valve) - 178,000 Units ($15.00) <*> Counter-Strike* (Valve) - 114,000 Units ($9.99) <*> Half-Life 2: Deathmatch* (Valve) - 78,000 Units ($4.99) <*> DogFighter (Dark Water Studios, Ltd) - 67,000 Units ($1.50) <*> Frontlines: Fuel of War (THQ) - 53,000 Units ($2.99) <*> Medal of Honor (Electronic Arts) - 52,000 Units ($59.99) <*> Civilization V (2K Games) - 51,000 Units ($49.99) <*> Half-Life (Valve) - 48,000 Units ($4.99)

*May include expansion packs, as many Valve titles are bundled

About Forecasting and Analyzing Digital Entertainment, LLC

FADE is a strategic market research and consulting firm focused on electronic entertainment and the emerging download and mobile game markets. With very little information currently available in these markets, FADE allows smaller developers to investigate these new potential sources of revenue and make informed business decisions moving forward. Currently, FADE produces monthly and annual reports for Steam, Xbox Live Arcade, Playstation Network, WiiWare&Virtual Console, and mobile markets including iPhone, Android, Windows Mobile, and Blackberry. For more information, please visit http://www.fadellc.com.  


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