FORT LEE, N.J. – August 8, 2011 – Fantage.com Inc.(Fantage), a leading virtual world for kids ages six to 16, enlisted Wonacott Communications as agency of record to increase visibility of the popular online community and support the company’s efforts to promote future product releases.
The award-winning, full-service independent public relations and integrated communications agency will work alongside the Fantage executive team to develop overall strategy and messaging for thecompany while increasing brand recognition with families, educators and the business community, through media relations.
“We feel a great connection with Wonacott due to its proven ability to help interactive entertainment brands create elevated awareness among their target audiences,” said Peter Bae, senior vice president of marketing and business development, Fantage. “The team’s extensive experience with brands focused on children’s entertainment as well as their ability to identify and promote clients’ key differentiators from the competition made Wonacott a strong choice for us.”
One of the fastest growing community sites for children and teens, Fantage provides entertaining games, educating adventures and positive social interaction in an engaging and exciting environment.
“Fantage already has built a sizable and passionate fan base through word of mouth,” said Katie Gerber, vice president, interactive entertainment and consumer technology, Wonacott Communications. “The popular kids and teen brand is a great match with our team’s interests and experience and we’re excited to help build upon the online community’s success by introducing a larger audience to the brand.”
Wonacott mixes traditional media relations with social PR and online community technologies to drive maximum impact for its clients. The company provides the experience, tools and resources of a large firm but offers the flexibility and culture of an independent agency. Wonacott’s client roster is comprised of a variety of consumer lifestyle, digital entertainment, payment technology and consumer electronics brands including Autumn Games, InComm and NOX Audio.
About Wonacott Communications, LLC
Wonacott Communications, LLC, founded in 2007, is a full-service independent public relations and integrated communications agency that combines the experience and resources of a large firm with the personal touch, adaptability and dedication of a boutique practice. Based in Los Angeles, WComms expertly orchestrates communications programs for publicly traded and privately owned companies in the digital media, online entertainment, lifestyle, corporate and technology spaces domestically and around the globe. More information on Wonacott can be found at www.wonacottpr.com.
Founded in 2007, Fantage is a next-generation destination site for children. Fantage games and adventures entertain and delight children, and promote positive social interaction in an engaging, exciting, safe environment that both kids and parents love. Fantage also provides an age-appropriate, safe social networking experience within a fun virtual world. The company is dedicated to the safety of Fantage members, and has a highly sophisticated, three-tier safety system providing the greatest level of protection of any community site for children on the web. For more information about Fantage, visit www.fantage.com.
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