Fashion Apprentice Debuts Just in Time for Fashion Week

DALLAS (September 5, 2008)– With the start of Mercedes-Benz Fashion Week in New York, Dallas-based casual game developer and publisher MumboJumbo is making its own runway debut with the launch of Fashion Apprentice, a new hidden-objects game from developer IT Territory.

Fashion Apprentice follows Anna as she leaves behind her father’s law school dreams for an internship with her aunt’s fashion boutique in a quest to one day open her own fashion agency. Players are given lists of items to find in each fashion-related scene. As each task is completed, the player earns Glam Points to use toward building Anna’s wardrobe. Players can influence Anna’s style as she journeys towards becoming an acclaimed designer.

“We’re very excited to bring Fashion Apprentice to online game portals,” said Mark Cottam, CEO of MumboJumbo.“It’s a really beautifully designed game that’s fun to play and lets players exhibit their own sense of style.”

Featuring six international locations, Fashion Apprentice has 28 levels of seek-and-find games, which have proven popular amongst casual game players. Hidden-object games consistently account for approximately 25 percent of the games downloaded from online portals, followed closely by task-management games and match-three games.

Fashion Apprentice is available at online game portals, and the full version can be purchased for $19.99. To learn more about the casual games from MumboJumbo, visit

About MumboJumbo

Headquartered in Dallas, Texas, MumboJumbo LLC™ is a worldwide publisher, developer and mass marketer of premium casual games for PCs and game consoles. MumboJumbo games are downloadable at its website as well as key game portals, or purchased at retail through mass merchants, computer retailers and specialty outlets. MumboJumbo owns and operates studios located in Dallas and Vladivostok, Russia, and publishes and distributes software through its subsidiaries worldwide. For more information please visit our website at


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at