Fashion Star Boutique Empowers Women to Express their Creativity Through Fashion

Toronto, Ontario – May 22, 2012 – Launched by award-winning mobile video game developer XMG Studio Inc., Fashion Star Boutique brings the hottest trends from the runways of the fashion world and incorporates them into a seriously fun game for smartphones and tablets. Designed by the developers of the hit fashion application Style Studio: Fashion Designer, Fashion Star Boutique is the first sophisticated mobile fashion experience that encourages women of all ages to express their sense of self through fashion. This includes filling their boutique with beautiful creations and managing their stores according to realistic facets of the fashion industry. Fashion Star Boutique will be available for free download in Apple's App Store as of May 23rd. A trailer for the game can be viewed here: http://bit.ly/LjgEmS.

Fashion Star Boutique is a fresh perspective on games targeted at the women’s market,” says Ray Sharma, founder of XMG Studio Inc. "The game builds upon the natural creativity of the player and inspires the user to be strong and independent – just like a real fashion store owner. Boutique proprietors can act out their passion for fashion while sustaining a meaningful hobby that stimulates their intellect.”  

To fill their chic boutique, players can choose from a large number of dresses, jackets, mini skirts and more – all inspired by premiere fashion shows in New York, Paris and Milan. Just like true designers, the players need to fuse customer requests in their designs to ensure success and secure bonus points. If the player successfully integrates the tastes of customers into their fashion line, rewards and additional content are unlocked. As the player advances, the designer unlocks more and more customers and learns about their individual tastes, styles and preferences.

Designed by fashion lovers for fashion lovers, Fashion Star Boutique represents the evolution of XMG's hit property Style Studio, a winner in the Best Art Application of the 2010 Best App Ever Awards. With over 1.5 million design inspirations already created, Fashion Star Boutique will now allow fans of the game to show off their creations in a whole new venue. Future updates will include features to allow users to interact with each other and the creation of a Fashion Star Boutique community.

Please find more information, and all downloadables at xmg.com/media/fsbpresskit.

About XMG Studio

XMG Studio Inc. is an award-winning developer and publisher of mobile games. Founded in late 2009, XMG has developed a track record for innovation excellence in mobile gaming including the release of critically acclaimed games downloadable on your iOS, Android, and Windows Phone device. Based in Toronto, XMG is one of the largest indie mobile game studios in Canada. Named as one of the top global mobile games developers to watch by popular media, XMG is focused on providing creative expression through gameplay for all fans of fun.

   


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