Influential music industry figure Feargal Sharkey will address the games industry at the London Games Conference, which takes place 10 November at One Wimpole Street in central London.
The former Undertones lead vocalist and current head of record industry trade body UK Music, will deliver an address on lessons that the music industry has learnt during the digital transition.
He will talk about the mistakes and the triumphs that got the music industry to where it is today and the prerequisites that an industry like games must have if it is going to be successful in talking to legislators, major corporations as well as the member companies themselves.
He joins a list of luminaries set to talk at the event. Other speakers include GameStop's Mike Mauler, Valve's Jason Holtman, Sega's John Clark and digital security expert Prof Peter Sommer.
"Feargal grows a line-up of influential speakers that are experts in digital distribution and connectivity and will be at LGC to help the trade improve its understanding of how games will evolve in the connected era," said Intent Media managing director Stuart Dinsey.
"The London Games Conference is the only event that looks at how the industry is changing around online content and how everyone - publisher, retailer, developer and consumer - is affected."
London Games Conference is organised by MCV and Develop publisher Intent Media. The event starts at 4pm on 10 November with a focused conference followed by networking and dinner.
Passes cost £229 before the early bird deadline of 30 September. Contact Hannah.Short@intentmedia.co.uk or call 01992 535 646 to book your space.
A number of high profile sponsorship opportunities are available - contact Lucy.Hall@intentmedia.co.uk to find out more.
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For more information, and to apply for press passes, please contact Charlotte Le Rougetel at Bastion, 020 7421 7600 or firstname.lastname@example.org.