Feel The Excitement Of Race Day As Codemasters® Releases New F1 2010™ Gameplay Video

Monday 16th August/... FORMULA ONE TM fans can today see F1 2010, the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP TM , in action with the release of the first gameplay preview video, now showing at www.formula1-game.com. F1 2010 will be released on September 22nd in North America, September 23rd across EPAC territories with a UK street date of September 24th for the Xbox 360 ® video game and entertainment system from Microsoft ® , PlayStation ® 3 computer entertainment system and PC Games For Windows ® .

Showcasing the race day experience of a GRAND PRIX TM , the new gameplay video features the full 24 car grid battling it out at Suzuka, Melbourne and taking on the famous Eau Rouge at Spa. The video also provides an insight into the broader driver’s experience at a GRAND PRIX, showing press interviews in the paddock, race engineers managing their drivers out on the circuit and motion-captured pit-lane crew returning their car into the action. On the track action shows daring passing manoeuvres and wheel-to-wheel racing as stars including Lewis Hamilton, Fernando Alonso and Sebastian Vettel compete to become FIA FORMULA ONE DRIVERS’ WORLD CHAMPION.

F1 2010 is the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP and will include all of the official teams, drivers and circuits featuring in the sport’s most exciting season to date. F1 2010 features a range of game modes, from quick-fire races and time trials to full GRAND PRIX weekends and an extensive career mode. Players will experience the thrill of racing motorsport’s most advanced cars at the world’s finest circuits, including, for the first time in a videogame, high-definition recreations of Singapore’s stunning night race and the dramatic Yas Marina circuit in Abu Dhabi.

In production at Codemasters Studios Birmingham, F1 2010 is being developed on the EGO TM Game Technology Platform, an evolution of the engine that powered the critically acclaimed, million-plus selling Colin McRae TM : DiRT 2 and Race Driver: GRID TM . The award-winning, under-the hood tech has been tuned to simulate the the unique aerodynamics and handling of 200MPH+ FORMULA ONE cars, taking players closer to the sport than ever before.

FORMULA ONE fans can view the new video by accelerating over to www.formula1-game.com, the home for all the latest screens, news and videos straight from the studio. F1 2010 will be released September 24th* 2010 for Xbox 360, PlayStation 3 and Games for Windows.

    <*>ENDS # <*>September 24th UK street date. Shipping across North America on September 22nd and releasing September 23rd across EPAC territories.

MEDIA INFORMATION:

Andy Gray, Communications Manager

Andy.gray@codemasters.com

Codemasters (UK) 01926 814 132

Adrian Lawton Communications Manager

Adrian.lawton@codemasters.com

Codemasters (UK) 01926 814 132

Richard Eddy, Director, Communication

Rich.eddy@codemasters.com

Codemasters (UK) 01926 814 132

Consumer Lifestyle PR

Codemasters@bhpr.co.uk

Barrington Harvey (UK) 01462 456 780

PRESS RESOURCE WEB SITE

Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank

ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include the BAFTA award winning Race Driver GRID, Colin McRae DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

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© 2010 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters” ® and the Codemasters logo are registered trademarks owned by Codemasters. An official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP.

The F1 FORMULA 1 logo, F1 logo, F1 FIA FORMULA 1 WORLD CHAMPIONSHIP logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.

Licensed by Formula One Administration Limited. All rights reserved.

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