New and viable intellectual property leads Fei Hu Interactive development strategy

Hong Kong, – November 8th, 2012 – Fei Hu Interactive reveals its new brand PRISONHOOD.

Built on the global fascination of the prison theme in popular culture, PRISONHOOD introduces colorful characters, endless dramatizations and exaggerations of prison life. The PRISONHOOD brand will initially comprise of interactive games and applications. The new brand underscores Fei Hu Interactive’s commitment to creating new and viable intellectual property for a worldwide audience on mobile, tablet and social networks.

Based in China with offices in Hong Kong and Beijing the company is focused on developing and publishing globally appealing intellectual property. With PRISONHOOD Fei Hu has its eyes on reaching a global audience who are attracted by the uncertainty and edginess of life behind bars.

Loaded with dynamic characters and topical narrative PRISONHOOD promises gamers and fans an interactive experience of what life could be like if they found themselves on the wrong side of the law.

“Prison is a universal concept, recognized for the harshness and severity of life on the inside. You can even argue prison is in some ways a brand as consumer expectations and perceptions are largely aligned. With the PRISONHOOD brand we have the right ingredients to create a truly unique interactive experience for a global audience,” says Robert Hayes. “Our goal at Fei Hu Interactive is to demonstrate to the world that a Chinese company can create relevant intellectual

property with global appeal.”

The PRISONHOOD brand has been inspired by the rise of prison related references in popular culture. Best recognised as a successful TV drama in the mid 2000’s, spawning reality TV shows on life behind bars and more recently celebrity chef inspired documentaries, prison is a universally understood theme.

Feared and yet fascinating prison culture is a unique concept that offers unlimited creative potential for Fei Hu Interactive to develop games, comics and merchandising under the PRISONHOOD brand. For more information on PRISONHOOD, visit: www.feihuinteractive.com. For art assets, please contact: aaron.younger@feihuinteractive.com

About Fei Hu Interactive Limited

Fei Hu Interactive, headquartered in Hong Kong and founded in 2012 develops, publishes and distributes social games for Facebook, iPhone, iPad and Android devices.

For more information, visit: www.feihuinteractive.com

The FEI HU logo and the PRISONHOOD logo are trademarks or registered trademarks of FEI HU INTERACTIVE LIMITED in Hong Kong SAR and/or other countries. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.