FERRARI CHALLENGE SHORTLISTED IN NORTH EAST DIGITAL AWARDS

FOR IMMEDIATE RELEASE

Gateshead, UK, 19th March 2009– Racing simulation Ferrari Challenge: Trofeo Pirelli– developed by Gateshead-based driving game specialist Eutechnyx - has been shortlisted in the 2008 North East Digital Awards in the Best Example of Game Development category.

“We’re delighted to have been shortlisted for this award,” said Brian Jobling, Managing Director of Eutechnyx,“Ferrari Challenge was a labour of love for Eutechnyx and so you can imagine how pleased we were when it was so well-received by the audience and critics. To now be recognised in the North East Digital Awards is a great honour.”

Published by System 3 in the UK and by Activision-Blizzard in the US, Ferrari Challenge: Trofeo Pirelli was released in the Summer of 2008 on PlayStation 3, PlayStation 2 and Nintendo Wii. Offering players the chance to race some of the world’s most prestigious and desirable cars, the game uses Eutechnyx’ IAM– Intelligent Assist Mode– Technology to tailor the game to suit the player’s skill level and allows gamers to choose how real they want their racing experience to be. This gives players a unique gaming experience suited to their skill level to ensure a fun, exciting challenge.

Hailed as“the best racing game yet on PS3” (C&VG) and praised for“the best graphics, most intuitive gameplay and advanced AI of any racing title” (Game Informer), the game was a worldwide smash-hit and developed a large online following.

The game’s success comes as no surprise considering its pedigree. Developed by driving game specialists Eutechnyx, the game was produced by industry veteran Mark Cale of System 3, a former Trofeo Pirelli driver himself and passionate Ferrari fan. With a driving engine designed in conjunction with professional driver Bruno Senna and vehicles modelled with input from the Ferrari team, it’s no wonder the game received such praise.

Established in 2007, The North East Digital Awards celebrate the excellence of the growing digital industry in the North East of England showcasing the best of the region's digital talent. The winning entries will be announced on March 25th. You can find out more about the awards and view the entrants by visiting their website at http://www.northeastdigitalawards08.co.uk.

About Eutechnyx

Eutechnyx is an independent game developer based in the North-East of England. With a history spanning over 20 years, the studio has won numerous awards for its million-plus selling titles and garnered exceptional acclaim in the business sector. The company’s most recent release– Ferrari Challenge: Trofeo Pirelli¬– was launched in 2008 to excellent critical reviews. As well as its headquarters in the UK, the company has studios in Hong Kong, Chengdu and Pittsburgh.

For more information, please visit www.eutechnyx.com.


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