FGOL use their large installed based to promote new releases, driving large numbers of sales in the crucial first week to attain high chartings and hence ensuring visibility. They believe this gives them a real competitive advantage in the increasingly crowded digital marketplaces. It's a service they think will appeal to other independent game makers who may not yet have had the same level of commercial success. A new sports game and a new arcade title are also due for launch in the spring and will expand the network further. FGOL are also already established on the growing Android smartphone platform and have outranked most of the major publishers on the Android Marketplace since entering the market six months ago.
Ian Harper, FGOL's Managing Director said "We wanted to grow our network reach faster, and letting in a few other creatives seemed like the obvious way to do that. We'd like to reach 100m people by the end of 2011, and we'll not do that alone. Our big concern is maintaining the quality of our catalogue, so we're going to be very select on which games we let in. We think this model will catch on with both other established independents, and those who would like their promotion.”
www.FutureGamesNetwork.com launches today with more detailed information, and the guys will be at the GDC Smartphone Games Summit on Monday 28th and Tuesday 1st for anyone who would like to discuss the model.