FIERCE HELICOPTER FLIGHT SIM APACHE: AIR ASSAULT COMING THIS AUTUMN TO PLAYSTATION®3 SYSTEM AND XBOX 360®, FROM ACTIVISI

FOR IMMEDIATE RELEASE

LONDON, UK– 15TH JULY, 2010– Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Apache: Air Assault will be released this autumn for the Xbox 360 ® video game and entertainment system from Microsoft and PlayStation ® 3 computer entertainment system. From acclaimed flight sim developer Gaijin Entertainment comes its first helicopter combat game, where players control a variety of lethal Apache attack helicopters outfitted with cutting-edge military weaponry. The goal in Apache: Air Assault is to prevent terrorist attacks by raining down destruction from above in the world’s most volatile warzones.

Apache: Air Assault features more than 16 multi-stage missions involving air and ground strike operations off the coast of Africa, the mountains of the Middle East and the jungles of Central America, each meticulously created using high resolution map data from real-world satellite photography. Apache helicopters are some of the most sophisticated combat aircraft on the planet - the player gets to fly multiple variations of them, each with their own extreme firepower and highly-detailed damage modelling.

“No games on next-gen consoles have been dedicated to helicopter combat simulation, but that is about to change this autumn”, said David Oxford, Activision Publishing.“Apache: Air Assault offers fun for diehard military enthusiasts and flight sim fans as well as gamers who just want to blow stuff up.”

The game can be played based on the player’s tastes - Arcade Mode allows players to easily pick up the controls and jump right into the combat. The Realistic mode showcases the real depth of the title, where the dedication to realism and precision shines through. The local Co-op Campaign Mode lets two players team up in the same Apache with one as the pilot and the other as the co-pilot in a joint effort for a truly authentic combat flight experience. For those that want to go even further, Apache: Air Assault includes competitive online multiplayer matches such as Team Deathmatch, Ground Attack, Capture the LZ, and Ground Strike.

Apache: Air Assault will be available this autumn. The game is not yet PEGI rated. For more information, visit www.activision.com.

About Gaijin Entertainment:

Gaijin Entertainment is Russia's leading independent game developer since 2001 and its staff includes over 60 dedicated professionals. Gaijin Entertainment pays huge attention to research of new, promising technologies that provide our decisions with appeal and urgency in current fast-changing conditions of the IT-market. At the moment the basic strategic direction of the company is creation of next-gen games for PC, Xbox 360 and Playstation ® 3 system.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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For more information, please contact:

Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 2076936999

Specialist Games Media

Activision UK

ukpr@activision.com


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