LONDON – December 6th, 2011 – The 2011 BAFTA Kids’ Vote delivered a shock win for up-and-coming online children’s universe Bin Weevils as they beat global players Moshi Monsters and Disney’s Club Penguin to the top spot. More than 400,000 children voted in the competition that named Bin Weevils the favourite website of the year among kids aged 7-14.
The BAFTA win caps off an impressive year for Bin Weevils, a year that included the launch of the first Bin Weevils books and merchandise and saw the game triple its online userbase. Innovative and fresh, the site combines eye-catching, colourful graphics with dynamic social gameplay, educational elements, and a safe all-ages environment that appeals to children and parents alike.
Over 1.6 million kids of all ages are visiting Bin Weevils every month, spending an average of 27 minutes per visit, and the site continues to grow. Parents are impressed not only by the ethics and safety features of the site, but by the magic formula Bin Weevils has created for keeping kids entertained for hours on end.
James Stanners, Head of Production at Bin Weevils, is thrilled with the positive reviews and looks forward to expanding the scope of the Bin Weevils experience in the coming year.
“The kids voted for us because we always listen to them. We provide them with an experience tailored to their wants and needs, based on their feedback and on the ways in which they interact with the site,” says Mr Stanners. “This is reflected in the networks they build with their friends and the amount of time they spend engaging with the Bin Weevils world and each other.”
Children love what they see, and they’re eager to pass the word along to their friends. The highly social aspect of the gameplay has perhaps been the strongest force in Bin Weevils’ rapid growth: for every user that joins the site, five more children will make a visit purely on peer group recommendation. Users on the site can chat with their friends while playing games, exploring an ever-changing landscape and expressing themselves creatively by customizing their character and their world.
With such great endorsement, the Bin Weevils universe has become hot property among advertisers and content creators. There are three Bin Weevils books already on the market, and more are currently in the works. A monthly magazine and a set of trading cards are on the way in 2012. Bin Weevils is ambitiously carving out a niche for itself amongst more established virtual worlds, and it’s not showing any sign of slowing down.