Prague, Czech Republic, October 8th, 2013 - Cashplay.co has become the first company to offer worldwide player-versus-player skill gaming tournaments for real money on Apple's iOS App Store.
Crazy Lazy Runner, an endless runner produced by Madrid-based G4M3 Studios, is the first App Store-approved game to feature cashplay.co's monetization platform. There are 57 other titles from 31 developers in their pipeline.
Cashplay.co CEO Jarrod Epps said: "This is a watershed moment for iOS developers. Instead of driving gamers away with ads or in-app purchases -- methods that simply don't work for the majority of titles -- developers can use a competitive platform that not only makes money but also makes games more attractive to players. The fact we're able to offer this worldwide brings a massive potential audience to the game."
G4M3 Studios Head of Studio Juancho Carrillo said: "Being able to quickly and easily integrate cashplay.co's player-versus-player cash tournaments into our game means there's now a viable alternative to ineffective and disruptive monetization techniques. Skill-gaming is a win-win for developers, bringing in extra revenue without interfering with gameplay."
Cashplay.co monetizes mobile and online games via player-versus-player cash tournaments, enabling developers to generate revenue from their games by offering gamers the ability to compete against each other for real money.
Cashplay.co offers its service in all but 13 countries worldwide and allows gamers to easily make payments via PayPal, Visa and MasterCard, services available for cash-based skill gaming exclusively on the cashplay.co platform.
Having received $3 million in funding, cashplay.co offers easy integration into online and mobile games for a developer community needing a monetization model that doesn't detract from the game experience. With an experienced online gaming team using best-in-class technology, cashplay.co operates all the fraud-protection, geo-blocking, client-identification and cheat-prevention systems necessary for handling real cash in games.
Market research commissioned by cashplay.co has found that many gamers are annoyed by disruptive and distracting game monetization techniques such as free-to-play and mobile advertising, and a full 40% would like to be able to bet on the games they play.
Crazy Lazy Runner went live on the App Store on October 7th and is now available to download here: https://itunes.apple.com/us/app/crazy-lazy-runner/id576336890
Cashplay is an easy way for developers to integrate worldwide skill-based player-to-player wagering into online and mobile games, taking an average of two days of development to integrate. Founded by a team of experts with an extensive background in real-cash online gambling as well as social gaming, the group owns a number of businesses built on bespoke cash handling and wagering/transaction services, including BuddyBet.com, and has experience in integrating with nearly 200 websites and game portals.
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