SAN FRANCISCO, CA– November 23, 2010– CrowdStar and Sibblingz announced today its launch of an in-game Old Navy branded virtual store for the upcoming holiday season and first-ever virtual Black Friday party with Old Navy.
As part of the game, It Girl players can guide their avatars through an Old Navy store, picking up virtual Old Navy women’s fashion, similar to that offered in-store, and socializing with fellow It Girls. The Old Navy It Girl virtual world will mirror the real world in-store experience.
Users can enjoy a digital shopping spree, grabbing items for themselves and gifting virtual Old Navy fashion to their Facebook friends, if the holiday season has them feeling generous. Co-branded interstitials in the game will display real world offers, including One Day Wonders. Players can complete Old Navy quests to earn virtual currency that they can put toward It Girl shopping sprees.
To celebrate the partnership, Old Navy and CrowdStar will host two virtual holiday parties. The first-ever virtual Black Friday party or“Gobblepalooza,” already underway and lasting through November 27, will introduce It Girls everywhere to its unique Thanksgiving song and dance,“The Gobble.” Beginning November 28 running through December 31, It Girls can continue the party on Old Navy’s virtual rooftop.
“Old Navy is excited to work with It Girl this holiday season,” said Amy Curtis-McIntyre, senior vice president, marketing, Old Navy.“We hope our customers will have fun playing in the virtual Old Navy as much as they do shopping in our brick-n-mortar stores.”
Inside the virtual world, users will be able to experience Old Navy’s Thanksgiving and holiday promotions throughout the streets of New York City’s Union Square by interacting with the Old Navy branded billboards to view its TV spots.
“It will be interesting to see the real world Black Friday go head-to-head with the virtual one within It Girl,” says Niren Hiro, CEO of CrowdStar.“We applaud Old Navy for pioneering a new way for retailers to connect with consumers.”
About Old Navy:
Old Navy originated in 1994 and quickly became one of the world’s most successful brands, offering customers the latest fashion at great prices. Today, the brand continues to offer on-trend apparel and irresistible basics for adults and children at a surprising value. And, best of all, Old Navy brings it all to customers in a fun, energizing shopping environment.
CrowdStar is a leading global developer of social games with a growing community of more than 50 million gamers. CrowdStar is home to some of Facebook's most popular, fun and entertaining games, including "Happy Aquarium," "Happy Island," "Happy Pets," "CrowdStar's It Girl" and "Zoo Paradise." CrowdStar, a YouWeb-incubated company, has quickly become one of the largest and most successful developers in social gaming. For more information visit http://www.CrowdStar.com. Follow CrowdStar on Twitter at http://twitter.com/CrowdStar and on Facebook at http://facebook.com/CrowdStar .
Sibblingz is a YouWeb incubated social games technology firm with offices in Burlingame, California. The company offers the first game engine made for the multi-device world enabling developers to take advantage of the massive growth in PC and mobile social game adoption. The Sibblingz platform gives developers the ability to build a social game that plays across all devices including uninterrupted game play. Games built on Sibblingz, enable consumers to play a specific game and continue the experience across the most popular PC platform such as Facebook as well mobile platforms including Google’s Android and Apple’s iDevices.
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