First Four Alawar Entertainment Titles for Android Available by Month-End

SAN FRANCISCO, CA- May 16, 2012PlayPhone®, Inc., a global leader in mobile social gaming, today announced a multi-title publishing agreement with Alawar Entertainment, the international renowned casual games developer and publisher, to bring a selection of its games portfolio to the PlayPhone Social Gaming Network (PSGN).  This partnership marks the debut of Alawar’s premier casual game franchises on smartphones and tablets via a cross-platform social gaming network.  With the release of the first four Alawar Entertainment titles under this agreement, the PlayPhone Social Gaming Network selection of games surpasses 150 titles.

Alawar Entertainment is one of the top 10 publishers of casual games in the world with its games catalog exceeding 600 titles across multiple platforms.  The first four Alawar Entertainment titles to be released on the PlayPhone Social Gaming Network are puzzle-based adventures that fall under the hidden object games genre, such as Alabama Smith: Escape from Pompeii, The Treasures of Mystery Island, Snark Busters: Welcome to the Club, and Twisted Lands: Shadow Towns.

“With more than one-million game downloads per day, Alawar Entertainment is a driving force in the global casual games market, and we are thrilled to add their key franchises to the PlayPhone Social Gaming Network,” said Anders Evju, executive vice president, business development and strategic partnership, PlayPhone, Inc.  “Our goal is to offer developers everything they need to self-publish games on the PlayPhone Social Gaming Network – from easy platform integration regardless of OS or development environment, to the ability to add social features to existing content, to control over their monetization efforts.”

“Alawar Entertainment has been perfecting our successful casual games distribution and payment model for over 10 years on the PC and various platforms,” said Alexander Dubrovin, vice president, mobile, Alawar Entertainment.  “What attracted us to PlayPhone are the multiple levels of integration they offer and the flexibility we have to self-publish on mobile devices via a social gaming network to extend the audience reach for our franchises.”

The PlayPhone Social Gaming Network is the ultimate destination for mobile gamers and provides developers access to its 40 million registered users.  It is the first true cross-platform social gaming network on the market today that gives developers a complete publishing solution and full control of their IP. 

PlayPhone is committed to continuously adding value to its PlayPhone Social Gaming Network solution and features set that currently includes best-in-class technology innovations like cross-platform virtual goods inventory management, cloud-based gamer progress tracking, and advanced community features, including synchronous multiplayer gaming and deep social integration on smartphones and tablets.  The PlayPhone Social Gaming Network supports all leading development platforms, including Android, iOS, HTML5, Adobe AIR, Unity, and Windows Phone 7.

About PlayPhone, Inc.

PlayPhone® is a global leader in delivering mobile social gaming via smartphones and tablets through its cross-platform PlayPhone Social Gaming Network (PSGN).  With a presence in more than 25 countries throughout North America, Europe, Asia, and Latin America, PlayPhone’s mobile gaming platform provides developers with the ability to launch and monetize social games around the globe.  The PlayPhone developers program includes support for all leading platforms: Android, iOS, Adobe AIR, HTML5, WP7, with full support for Unity.  Based in San Jose, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

For more information on how to join the PlayPhone developers program, visit For PlayPhone, visit , on Facebook at, or follow us on Twitter @playphone.


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