First Industry Consultation on 'Games for the Olympic Games' - Contribute Your Views to Government Policy

FOR IMMEDIATE RELEASE

5th June, 2007

The first UK industry consultation on how the games and serious games sectors can contribute to the forthcoming Olympic Games is being held on 28th June during Enterprising Games Week in London.

Attendees will be able to express views on how games should be used to support the London Olympics. The lunch-time session is hosted by South East Media Network (SEMN) and event organizers Apply Group.

Attendance is free to delegates of the Apply Serious Games and Apply AI conferences, otherwise by invitation only.

1 day left for early bird bookings for the conferences and master classes running throughout the week so be quick to ensure cut-price attendance at the conferences and secure your entrance to the consultation meeting. Otherwise please contact Martine Parry directly martine@applygroup.com

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About Enterprising Games Week

Enterprising Games Week is a unique week of events focused on games, virtual worlds incl. Second Life, Forterra’s OLIVE platform, Web 2.0&AI across serious games and games&the next-gen outdoor experience market includig theme parks and heritage– plus what’s new for games AI and the Chinese training market. Uniquely, we will have a virtual worlds platform shoot-out!

This series of events meets the demands of both expert practitioners in games and digital content who deliver their services across industry sectors and the client communities wanting to use AI, virtual worlds, games and Web 2.0 to produce ground-breaking outcomes in brand extension, learning immersion and unique creative outcomes (e.g. realizing new IP supported by new platforms, more realistic avatar behaviours or exciting augmented reality in the world’s largest theme parks, currently being built in Dubai, China, Korea and other parts of the world) whilst they learn more about the Chinese training and new media platform market, including opportunities for growing revenue streams, and how to reach 1000s of people with immersive serious games diversity training (blowing apart a key myth that serious games cost too much and reach very few people!)

About South East Media Network

South East Media Network is a business led consortium providing strategic focus for the regions digital content sector, it exists to enable the South East of England's digital content businesses increase their share of the global market.

More from: Martine Parry, Apply Group Ltd, UK

martine@applygroup.com

T: +44 (0)7788 191252

www.enterprising-games.com


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