First round of speakers confirmed for Edinburgh Interactive 2011

25 May 2011 - London, United Kingdom– Edinburgh Interactive 2011, being held at The Radisson Blu Hotel on the Royal Mile, on the 11 th&12 th August, today announce the first round of speakers and topics for this year’s conference and public programmes.

Conference session: People&Money

Edward Williams of BMO Capital Markets and Sean Dromgoole of GameVision, on stage together, will present their different points of view on recent developments in the games industry and particularly the extent and the value of gamers developing interest in social gaming.

Edward S. Williamsis Managing Director at BMO Capital Markets and a senior analyst in BMO Capital Markets’ Equity Research Group, covering the interactive entertainment and leisure industries.  Edward publishes GamePlay, a monthly review of the interactive entertainment industry.

Sean Dromgoole is CEO of Some Research&GameVision and has been delivering consumer research to the games industry for 14 years. Sean administers the GameVision reports which are the industry standard for usage and attitude tracking (who plays what and why) in Europe and the US. He also runs Some Research which is a qualitative strategic research and has worked on the launch of over 300 games and consoles.

Conference session: How We Got Benedict Cumberbatch on a Spaceship and How You Could, Too - Games, Story and New Funding Models

Paul Bennun is Executive Director of Somethin’ Else, possibly the leading content design company in the UK.  Paul will speak about games, multiplatform content and brands. A multi-award-winning game designer, mobile technologist and linear content producer, Paul also presents science, technology and usability programmes for the BBC. 

Public session: The Craft of Animation and Storytelling in Games

How does good character development, telling a compelling story and strong character development improve the chances of success for a game? Kevin Beimers, Art Director at Straandlooper Animation will look at game development from the perspective of an animation studio and how they applied their skills and experience in creating content for TV to the development of a cult adventure game hit. Straandlooper Animation, creators of the acclaimed iPhone - and now multi-platform - point&click adventure game  ‘Hector: Badge of Carnage’,  share their experience of developing their first game.

You can get your Early Bird Delegate pass NOW and pay£175 + NO VAT.  Early Bird ends on 31 st May so get your pass while there’s still availability.   Passes can be booked via the Edinburgh Interactive website,, click on book tickets.

You can also now reserve your accommodation at the Radisson Blu Hotel.  Please call the Radisson Hotel on +44 (0) 131 557 9797, quoting Edinburgh Interactive with the booking code 2248725 to receive the special rate of£225 (single occupancy),£240 (double occupancy), inclusive of VAT and full Scottish Breakfast.  Rates are guaranteed until 15 th June, subject to availability.

To keep up to date with what’s going on with Edinburgh Interactive, please keep an eye on the website or register for updates, 
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For all enquiries, please contact Alexa Turness, Edinburgh Interactive Event Director on +44 (0) 7990 522 004 / +44 (0) 207 534 0580 or by email,

About Edinburgh Interactive

Now celebrating its ninth successful year, Edinburgh Interactive, taking place at The Radisson Blu Hotel on the 11 th&12 th August, is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors.

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) and the UK Interactive Entertainment Association (UKIE) . EIGF Ltd is the non-profit company behind the festival. 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at