Hamburg, Germany, 11 November 2010– Fishlabs and American Express today announced the launch of CASH IQ, a free iPhone game featuring four addictive and challenging puzzle and brain training games:„Money in the Bank?,„Check Your Balance?,„Memory Recall? and„Flip&Pin?.
Money in the Bank
Coins of various denominations drop from the top of the screen into a piggybank. Some of the coins drop out of the bottom of the piggybank, with the player being challenged to correctly state the amount remaining inside the piggybank in a limited amount of time to enter their guess.
Check Your Balance
Players must place all of the shopping bags on the seesaw, ensuring that when it finally rests it is balanced completely evenly. Each bag is corresponding to the variety of items that Platinum Cashback Cardmembers tend to spend their annual cashback on.
A classic memory game, Memory Recall features a conveyor belt that moves a selection of items across the screen in sequence. Players must tap to select each of the items from the grid in the correct order.
Players must flip different shaped tiles around a 12 x 12 grid, and cover the highlighted areas completely. As difficulty builds the areas and shapes come larger and more complex. At the end of the level bonuses are given for the least number of movements.
Players can choose between three gameplay modes:„Classic? mode randomly selects three of the mini-games.„Brain strain? tests the player by giving them one minute to complete each of the mini-games in an attempt to gain the highest score.„Training? lets the player select and play any of the mini games individually.
Using Facebook Connect, CASH IQ players can challenge their friends all over the world to beat their high scores.
Richard Harris, American Express? Head of Membership comments:“This is our first venture into the world of gaming in the UK. We?re excited to be working with award-winning Fishlabs to create this unique and compelling game that bring to life the benefits of the American Express Platinum Cashback Credit Card in an engaging way. The Facebook Connect functionality of the game will make Cash IQ a very popular and sociable game to play with friends.”
Michael Schade, CEO of FISHLABS Entertainment comments:“With Cash IQ American Express reaches out to millions of potential customers by building on the huge popularity of games on the iPhone. Games are an ideal way to create brand awareness and communicate the core values of the Platinum Cashback Credit Card. The broad appeal of the classic casual but addictive gameplay guarantees the maximum impact within the target group.”
Visit www.amex.co.uk/cashiq to watch the trailer or download the free iPhone. Cash IQ is available now for free download on the App Store.
About American Express
American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a leader in charge and credit cards, Travellers Cheques, travel and insurance products.
FISHLABS is specialized in 3D mobile games development of rich racing and action titles on iPhone, iPad, Nokia, Android smartphones and J2ME (Java). The most successful brands of the game developer based in Hamburg, are award-winning titles like Galaxy on Fire™, DEEP™, Blades&Magic™, Rally Master Pro™, and Snowboard Hero™. FISHLABS is also known for extremely successful ad games on iPhone for clients like Volkswagen and Mazda, having dominated the App Store download charts in almost every country for weeks. To date, FISHLABS? iPhone games generated more than 35 million downloads.