Flagship Studios To Integrate Xfire Features In The Highly Anticipated PC Game Hellgate: London

For Immediate Release

Hellgate: London is the First Release to Include Xfire’s In-Game Voice Chat Capabilities

MENLO PARK, CA (September 4, 2007)– Xfire, eight million users strong and a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks, today announced the inclusion of their proprietary voice chat functionality in Flagship Studios’ highly anticipated upcoming PC title, Hellgate: London. Using Xfire’s peer-to-peer communication system, gamers have the ability to chat with fellow gamers without needing to manage a standalone voice server. Additionally, online game players will be able to log in to Xfire from within Hellgate: London, enabling them to easily add their friends and other Hellgate: London gamers into an Xfire voice chat room where they can chat as they play. Xfire supports more than 800 of the most popular games worldwide.

“By integrating Xfire’s voice chat feature into Hellgate: London, we are able to strengthen our online community and make it even easier for our players to connect together online,” said Tyler Thompson, Technical Director of Flagship Studios.“The Xfire package will bolster the overall gaming experience for our users.”

“Working with Flagship Studios on HellGate: London has been tremendous,” said Adam Boyden, General Manager of Xfire.“Not only will the game blow people away, but the seamless Xfire integration will enhance the gamer’s overall experience and ease of play.

Flagship Studios, founded by the creators of the hugely popular Diablo franchise, stay true to their action-packed roots with their premier game, Hellgate: London. Set in the streets and undergrounds of a post-apocalyptic London, the game has been described as the spiritual successor to the Diablo series. Players can view the game from both first- and third-person perspective and arm themselves with over 100 magical and sci-fi weapons. Hellgate: London was designed with Flagship’s philosophy of“random generation”, which allows players countless hours of replayability as no two game play experiences are the same.

Xfire is a free, advertiser-supported product. In addition to the many friend tracking and multiplayer communication services, Xfire is also one of the largest hosts of online gaming events on the Internet. Xfire and its advertisers sponsor online events where members can play with pro gamers, join in online chats with celebrities and participate in machinima contests involving their favorite games.

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About Xfire, Inc.

Xfire, Inc. one of the fastest growing online gaming platform and community in the world helping gamers to easily connect, chat and play with their friends online. Xfire is a free service that allows gamers to easily browse for game servers, chat with friends through IM and voice chat, as well as download the latest updates and additions to their favorite games. With nearly eight million members in over 100 countries, Xfire is an international community connecting gamers across the globe. Xfire is a wholly owned subsidiary of MTV Networks and is based in Menlo Park, CA.

MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services– MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 100 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Flagship Studios

Flagship Studios is a creator of innovative entertainment software, designing games that focus on ease of play, replayability, and fun. The studio was formed in 2003 by former executives and developers from Blizzard North® and represents the creators of the worldwide, best-selling Diablo® franchise. With members that are renowned within the gaming industry, Flagship Studios embodies a team that has worked together for over a decade and have numerous #1-selling games and multiple Game of the Year awards to their credit. For more information about Flagship Studios log onto www.flagshipstudios.com.

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XFIRE MEDIA CONTACTS:

Karen Raque

Bender/Helper Impact

(310) 694-3138

karen_raque@bhimpact.com

Angie Newman

Bender/Helper Impact

(310) 694-3116

angie_newman@bhimpact.com

Flagship Studios Contact:

Tricia Gray

(415) 489-1400

tgray@flagshipstudios.com


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