truth®, the largest national smoking prevention campaign for youth; and Rod Maxwell ( The Wishing Well), Face Off season three contestant and special effects consultant.
In a custom vignette for the Syfy original reality competition series Face Off, Rod Maxwell brought to life the "Strawberry Flavor Monster" from the Flavor Monsters game. An accomplished, self-taught special effects artist and director, Rod transformed truth tour rider/manager Edwin Contreras into the "Strawberry Flavor Monster."
The Flavor Monsters game transports users into a not-too-distant future where "Flavor Monsters" are attacking Earth. The "Flavor Monsters" are creatures that represent the added flavorings in tobacco. Players work to defeat these monsters, thereby stopping the monster invasion. The game will feature multiple skill levels, each of which will feature a different series of colorful, flavored monsters to be defeated. An accompanying field manual contains data on all the monsters, along with relevant tobacco-related facts, and details on the tools that can be used to defeat the monsters.
To round out the user experience, truth embarked on its first ever gaming tour this August. At each stop, truth's crew of young adult "tour riders" speak directly with teens and young adults - educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco. At gaming conventions, an interactive booth called "45 Flavors" allows attendees to play the game onsite, get their picture taken with a Flavor Monster, both sample and buy truth-related gear and products, and take part in a special video virtual simulation that will give attendees the experience of being part of the actual Flavor Monsters game. All of the activities around the booth experience are geared toward 'recruiting' future monster hunters, and educating people about flavor monsters, as a way to reinforce messaging about the tobacco industry's use of flavorings in tobacco products.
Levels 1-5 of the Flavor Monsters game are now available free for iOS and Android devices, with additional levels coming soon.
Face Off airs Tuesdays at 9 p.m. ET/PT on Syfy.
For more information about Face Off, see http://www.syfy.com/faceoff
Images of the transformation are available at http://origin.syfy.com/faceoff/photos/blastr_flavor_monster_gallery?id=1
For more information on the Flavor Monsters game and the truth campaign, see http://www.insideflavormonsters.com/
Michael Meyers, Michael Meyers Public Relations (925-551-8080, firstname.lastname@example.org)
Patricia McLaughlin (202-454-5560, email@example.com)
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