Flour Power Hits Retail Outlets This Fall As Elephant Entertainment And Oberon Media Announce 'Cake Mania 2'!

MINNEAPOLIS, MN, September 25, 2007– Over 50 million Cake Maniacs can start dusting off their aprons this fall as Elephant Entertainment and Oberon Media today announced the retail release of Sandlot Games’ Cake Mania 2 for the PC. The sequel to the award-winning and massively successful title, Cake Mania, which has achieved a staggering 50 million downloads to date, Cake Mania 2 offers the same tension-building, cake-baking action and adds in new game play elements that will have fans salivating.

“With its massive fan base and compulsively fun gameplay, Cake Mania 2 is the perfect mass-market game,” said Wim Stocks, President and COO of Elephant Entertainment.“Preliminary feedback from retail regarding the product has been tremendously positive, and we are pleased to deliver such a popular game in time for the holidays.”

“Elephant Entertainment and Oberon are well known throughout the industry for unique and compelling retail distribution efforts around casual games. Sandlot Games is excited to be working with both companies as we bring Cake Mania 2 to variety of consumer channels around the world,” said Daniel Bernstein, CEO at Sandlot Games.

After working to re-open the Evans Bakery, Jill is ready to make her long-awaited, triumphant return to PC’s everywhere in Cake Mania 2, only this time, players get to decide which new adventures Jill should pursue! Each exciting choice leads to new baking challenges, as well as new dilemmas, ultimately resulting in Jill reaching one of six fun-filled endings. Choices abound for players as they decide whether to help Jill’s college friend Risha in her posh, Northwestern rooftop bakery; rescue her old college flame, Jack, in his underwater theme park located on the ocean floor; or wind up in four other far-flung bakery locations, each with its own unique layout.

Offering brand new game features including 204 levels of cake-baking mania, 18 quirky new customers, a unique non-linear storyline with all-new locations, and an Endless Baking mode, Cake Mania 2 enhances the increasingly frenetic gameplay of its predecessor in an original new way. The six different possible endings offer players hours of out-of-this-world adventures.

Developed by Sandlot Games and coming to retail courtesy of Elephant Entertainment and Oberon Media, Cake Mania 2 will be available this October for a suggested retail price of $19.99. For more information about Elephant Entertainment’s exciting lineup of products, please visit www.elephant-entertainment.com.

About Elephant Entertainment

Elephant Entertainment LLC ( www.elephant-entertainment.com) is a publishing company specializing in bringing innovative game and entertainment content to the retail marketplace. Elephant Entertainment achieves this via unique and compelling retail distribution and consumer availability models, encompassing accessibility both in-store and online. Elephant Entertainment publishes within the spectrum of gaming experiences -- from casual games to massively multiplayer experiences -- publishing on all major gaming platforms. Elephant Entertainment is proudly headquartered in Minneapolis, MN, with branch offices in Chicago, Seattle, New York City, Dallas, and London.

About Sandlot Games

Sandlot Games Corporation, headquartered in Bothell, Washington, is the world’s premier developer and publisher of casual and family-friendly games. Sandlot Games boasts a captivating portfolio of popular game titles and franchises including Cake Mania™, Glyph™, Super Granny®, Tradewinds® and Westward®. Sandlot Games reaches millions of game players worldwide through a variety of distribution channels including online, PC, PDA’s, handhelds, video game consoles and mobile phones. Since 2002, more than 100 million games have been downloaded by its loyal fan base. For more information or to play one of our award winning games, please visit us at www.sandlotgames.com

About Oberon Media

Oberon Media, the world’s leading multi-platform casual-games company, is the first company to deliver global, integrated casual-games solutions across online, mobile and interactive TV platforms, following its recent acquisitions of I-play and PixelPlay, respective leaders in the mobile games and iTV casual games markets.

The Oberon Game Center platform is the industry standard and has been adopted by some of the world's largest corporations including Microsoft, Comcast, Verizon, Electronic Arts, France Telecom and NHN. The platform combines casual-game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages across online, mobile, console and iTV platforms.

Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.

For more information visit: http://www.oberon-media.com

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Contact:

Sheree N. Johnson

HighWater Group

(212) 338-0077 x. 311

sheree@highwatergroup.com


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