FOG STUDIOS AND UAT LEADING LEARNING INITIATIVE

FREDERICTON, CANADA - June 27, 2007 - FOG Studios, Inc. ( www.fogstudios.com) is assisting the University of Advancing Technology in Phoenix, AZ ( www.uat.edu) in the creation of a“Best Practices” and“Oral History” of the interactive entertainment industry. The guiding philosophy behind the project is to capture the voices of industry experts and professionals sharing their experience and expertise with current and future generations of students in the least obtrusive way that also has the greatest impact.

“Most individuals who have been in the business for more than a decade are either already giving back to people entering the business via mentoring or other informal methods, or are pre-disposed to do so,” says FOG CEO Ed Dille,“…but few people have the time necessary to directly interact with groups of students. By collecting oral histories, lessons learned and best practices in an audio library via MP3 recordings from Game and Level Designers, Artists and Animators, Producers, QA and Localization specialists, Legal and Business development professionals, Marketing executives and all other manner of specialists helping to bring interactive products to market, we are trying to encourage the broadest possible cross section of professionals to invest only an hour or two at any time that is convenient for them to contribute a meaningful legacy that can help many, many students for years to come.”

“We are also not burdening those volunteers with specific academic objectives or course outlines that must be followed,” Dille continued.“Rather, we want each participant to have complete freedom to share their best stories, their most relevant experiences and the wisdom they have gleaned personally based on their unique experiences in the industry. And how tragic would it be for some of the early pioneers of our business who are approaching retirement to leave without sharing what they have learned. It’s unthinkable and we want to do our best to avoid that possibility.” Once the assets are assembled, they will be reviewed and indexed by topic and timeline so that students can proceed directly to the segments that are particularly relevant to what they are working on instead of having to listen to the entire recording to glean specific information. If you are interested in contributing to this project, please contact chafic.haddad@fogstudios.com.

About FOG Studios

FOG Studios has been responsible for the creation of over $3 Billion dollars of revenues for its clients and customers via the placement of over 5600 interactive titles into the international marketplace since 1979. The world’s first and most successful interactive representation agency, FOG exclusively represents independent videogame development studios, brands and intellectual property owners, and service providers to the interactive entertainment industry from around the world. FOG creates opportunity for its exclusive list of clients on all platforms from cellular phones to next generation console games by packaging intellectual property rights with the developers and resources necessary to bring them to market, helping publishers and other potential distributors of the products to make fully informed decisions expeditiously and with confidence based on the longstanding proven track record of success FOG has uniquely achieved. Noteworthy gaming franchises created in FOG’s history include but are not limited to; ESPN, Command&Conquer, Test Drive, Kings Quest, Advanced Dungeons and Dragons, Teenage Mutant Ninja Turtles, Castlevania and Warlords. FOG has placed titles with all of the Top 10 publishers and countless other smaller publishers as well. FOG.s roster of over 550 clients have included, among others: United Media, BMI, Ubisoft, Atari, Sierra, Westwood Studios, Sega, Paramount, Viacom, Robert Maxwell, Koei, FROM Software, Platinum Studios, ESPN, CBS Sportsline, the US Army Rangers, the Foreign Legion, Jenga, Arthur C. Clark, Muhammad Ali, Joe Frazier, George Foreman, Elvira: Mistress of the Dark, The Three Stooges (Estate), Paramount, Warner Brothers, Wham-O, Marvel, America On-Line, Yahoo, Ebay, Ringling Brothers Barnum and Baily Circus, and the Rock and Roll Hall of Fame.

About UAT

The University of Advancing Technology is a unique, private college that serves its student body by fostering knowledge creation and academic excellence in an environment that embraces the young technophiles of the world.With three centers of research and a suite of technology-centered undergraduate and graduate degrees, the University is a recognized leader in technology education.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.