FooMojo Selects PlaySpan to Provide Global Payment Solutions for Virtual Items

SANTA CLARA&REDWOOD CITY, CALIFORNIA– February 10, 2010 - FooMojo announced today a new partnership with PlaySpan, the global leader in monetization solutions for online games, virtual worlds, and social networks. Under the agreement, FooMojo’s flagship game, FooPets, will use PlaySpan’s Ultimate Game Card, enabling FooPets’ over five million members at and on leading social networks to procure their pups and kittens everything from flea medication to a breeding license.

FooPets enables owners to adopt lifelike 3D virtual puppies and kittens, care for them as they learn tricks, help develop their personalities and even breed with friends’ pets and raise FooPet babies. The online game is the brainchild of Dr. Ron Hornbaker, a veterinarian who set out to recreate online the unique bond pet owners feel with their animals.

“FooMojo has worked very hard to make FooPets one of the world’s largest and most active virtual pet communities,” said Scott Sorochak, FooMojo co-founder and CRO.“Now, with PlaySpan’s help, those owners without access to credit cards will be able to enhance their enjoyment of the most realistic virtual pet experience on social networks.”

Accessible through MySpace, Cyworld, and Facebook, FooPets is currently home to over eight million virtual pets. The game has shown sustainable popularity with members spending an average of 22 minutes per session feeding, petting and playing with their pets, and socializing with other members.

“FooMojo’s utilization of the Ultimate Game Card further demonstrates PlaySpan’s leadership in monetization solutions for the world’s best game developers and publishers,” said Karl Mehta, Founder&CEO of PlaySpan.“We’re delighted to add FooMojo to our growing list of clients and excited to see our business grow together.”

With current availability in about 45,000 retail stores in the U.S. and Canada, as well as thousands of locations worldwide, including Brazil, Taiwan, Philippines, Portugal, Romania, and Israel, The Ultimate Game Card™ is the leading stored value card payment option for today’s most popular online games, virtual worlds, and social networks.

# # #

About FooMojo, Inc.

FooMojo is the creator of FooPets, the world’s most realistic and emotionally engaging virtual pets. The 3D puppy and kitten FooPets are "real" in nearly every sense, growing, playing, learning tricks, developing personalities, and requiring regular feeding and care. As part of an entertaining social gaming application, users of all ages can adopt a FooPet on Facebook, MySpace, Cyworld, and the Web site, with more locations coming soon.

About PlaySpan Inc.

PlaySpan™ is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.

Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace, and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Virginia, Cincinnati, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit:

For more information about Spare Change, visit:

Media Contact:

Eric Gonzalez

VSC Consulting (on behalf of PlaySpan)


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at