FOOTBALL MANAGER APP NOW AVAILABLE ON APP STORE

FOR IMMEDIATE RELEASE

LONDON, UK&SAN FRANCISCO, CA. (13th April 2010)– Sports Interactive&SEGA® Europe Ltd. today can announce that the Football Manager Handheld™ 2010 App for iPhone and iPod touch is available now on the App Store.

Developed by Sports Interactive, Football Manager Handheld™ 2010 brings the unrivalled realism of the critically acclaimed Football Manager series to the iPhone and iPod touch. Players can choose a team from 34 leagues across 11 different countries and try to take their chosen club to the very top of the football world. Take control of all aspects of football management; negotiating player contacts and transfers, managing a squad of up to 36 players and setting tactics, formations, as well as team and individual player instructions.

“It’s great to be able to finally reveal all and have our new App available for people to buy,” said Miles Jacobson, Studio Director at Sports Interactive.“We’ve fitted more than we ever imagined into the game, and the results speak for themselves– it’s the most in-depth football management game so far released on the iPhone or iPod touch, with a bargain price point for what you get, and we’re really excited to see the reaction to the game from football fans all over the world.”

The Football Manager Handheld 2010 App is available for£6.99 /€9.99 / $9.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.

For further information please go to www.sigames.com or www.footballmanager.com.

For assets please visit www.sega-press.com.

About Sports Interactive Ltd.:

Sports Interactive (SI) is the world’s leading developer of football management simulations through its Football Manager series of games Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of 60 and employs services of more than 1,500 part-time researchers across the globe, alongside over 100 offsite beta testers. The company’s games have enjoyed an unparalleled history of commercial and critical success, with ten of its creations among the UK's Top 20 fastest-selling PC games of all time, and 5 in the UK’s top 20 best selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006. Further information on the company and its games is available from the SI website, www.sigames.com.

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com.

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