Football Manager Handheld(TM) 2008 Set For Christmas Release

FOR IMMEDIATE RELEASE

LONDON (September 12th, 2007)– SEGA Europe Ltd. and Sports Interactive today announced that Football Manager Handheld™ 2008 for the PSP™ (PlayStation®Portable) system will be in stores before Christmas 2007. Football Manager Handheld™ 2008 will include a host of new features, which will enrich the portable management experience.

While a new skin and lay-out makes it easier to navigate for players, the addition of a reserve squad doubles the amount of squad members players can use. The player can now also customise their tactics and share them with their friends. The match engine has been optimised as well, meaning the player will spend more time playing and less time waiting.

“Once again, Football Manager Handheld™ 2008 raises the bar for handheld management games, with the team squeezing in as many feature requests from the community as were possible.” commented Miles Jacobson, Studio Director of Sports Interactive.“When we first started on the quest for a real pick up and play football management game, we didn’t even believe ourselves that the game would be able to have the depth that is does, whilst still being so much fun to play in bite size chunks, or on long journeys and holidays.”

With all-new features, greater accessibility, more teams to choose from and a depth only seen from Sports Interactive, Football Manager Handheld™ 2008 offers a management experience better than ever experienced before on a handheld console.

Football Manager Handheld™ 2008 for PSP is set for release before Christmas 2007. For further information please go to www.sigames.com or the completely re-vamped www.footballmanager.net website. For all SEGA assets please visit www.sega-press.com .

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About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About Sports Interactive:

Sports Interactive (SI), is the world’s leading developer of football management simulations through it’s Football Manager series of games Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of 44 and employs the services of more than 1,500 part-time researchers across the globe. The company’s games have enjoyed an unparalleled history of commercial and critical success, with nine of its creations among the UK's Top 20 fastest-selling PC games of all time, and 4 in the UK’s top 20 best selling PC games of all time. Sports Interactive became a wholly owned subsidiary of Sega in 2006. Further information on the company and its games is available from the SI website, www.sigames.com.

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