FOOTBALL MANAGER™ 2009 ANNOUNCEMENT VIDEO GOES LIVE TONIGHT ON YOUTUBE

PRESS RELEASE– FOR IMMEDIATE RELEASE

LONDON (September 3rd, 2008)– Sports Interactive and SEGA Europe Ltd. will today announce a vast array of all new features for the Football Manager™ series, in videos that will go live on YouTube this evening. The videos will highlight the new features for both Football Manager™ 2009 for PC and Apple Macintosh and Football Manager™ Handheld 2009 for Sony PSP with more new features to be announced throughout the coming months through a series of blogs, podcasts and news stories. The release date of both games will also be revealed tonight.

“Video is definitely the best way for us to be announcing the key new features for the games, and YouTube is the best place to do that,” commented Miles Jacobson, Studio Director of Sports Interactive.“We hope to surprise our fans with some revolutionary new features, alongside some evolution of areas from our previous games.”

You can catch up with the new features announcement for Football Manager™ 2009 and Football Manager™ Handheld 2009 at www.youtube.co.uk/sigames from Wednesday evening (3rd September) UK time.

For further information please go to www.sigames.com or www.footballmanager.com.

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About Sports Interactive Ltd.:

Sports Interactive (SI), is the world’s leading developer of football management simulations through it’s Football Manager series of games Founded in 1994 and based in the Old Street area of London, SI has a full-time staff of 44 and employs services of more than 1,500 part-time researchers across the globe. The company’s games have enjoyed an unparalleled history of commercial and critical success, with nine of its creations among the UK's Top 20 fastest-selling PC games of all time, and 4 in the UK’s top 20 best selling PC games of all time. Sports Interactive became a wholly owned subsidiary of SEGA in 2006. Further information on the company and its games is available from the SI website, www.sigames.com.

# # #


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.