17th of August 2009.
CyberSports Limited, the publisher of the world’s first virtual football world MMO gaming experience and Haymarket’s hugely popular football publication‘Four Four Two’ Magazine, have teamed up to draw to the attention of both the world of football and to their reader’s the ever increasingly popular and ever-evolving on-line gaming experience‘Football Superstars’. The first collaborative issue of‘Four Four Two’ hit the streets on the 1st of August which leads into the beginning of the new football season. The collaboration is set to run throughout all monthly issues of‘Four Four Two’ during 2009&2010 in an editorial and advertising capacity.
Phil Booker Head of Sales and Marketing at CyberSports Limited stated“We were very flattered by Four Four Two’s interest in Football Superstars and the backing they are giving us. We see this relationship as a perfect match as we continue to blur the lines between the real world of football and our virtual world of football.”
Mark Hanrahan, Haymarket’s Commercial Director went on to say
“It’s been a massive year of growth for the FourFourTwo brand which now boasts the biggest global audience in our 15-year history. FourFourTwo and FourFourTwo.com have proved enormously successful at providing fans a true‘access all areas’ feel for our national sport. Now, in partnership with Cybersports and Football Superstars, we offer our readers not just another touch point to the beautiful game but a quite unique experience. Our readers and online users have the chance to live their dreams, don their virtual boots and go live the life of a pro themselves. With football fans never short of an opinion regarding the on and off field conduct of the professional footballer, we shall enjoy following just how they get on! It’s exciting times for multi-channel media brands and we are delighted to be working with the extremely interesting online proposition that is Football Superstars. We are busy deploying a host of integrated propositions for Cybersports. These will certainly support both the FS brand building process and customer base expansion which is already significant in number.”
Formed in 2006, CyberSports are focused on their goal of dominating the online sports game market by developing and publishing a new generation of MMOG’s; persistent 3D virtual multi-player sports worlds appealing to the widest possible global audience.
CyberSports are the publishers Football Superstars, a revolutionary MMOG which brings together the most realistic football simulation ever and a football-based aspirational persistent world.
Football Superstars will become the destination of choice for those who love playing and watching football.
For Press Enquiries please contact Dene Landucci on 07967-177779 or alternatively E-mail to firstname.lastname@example.org
For Sales and Marketing opportunities contact Phil Booker on +44 (0) 7970 886 562 or E-mail email@example.com
For Branding and In-Game opportunities contact Andy Law Head of Business Development on + 44 (0) 7966 829947 or E-mail firstname.lastname@example.org
About Haymarket Publications
Now in its sixteenth year, FourFourTwo is the UK’s biggest monthly sports magazine boasting a significant complimentary presence online with FourFourTwo.com. Our team delivers the biggest names, the finest features and the most respected columnists in football. FourFourTwo is the only magazine and website combination that truly reflects football in all its extremes. Spectacular, dramatic, hilarious, opinionated, authoritative, intelligent and quirky… from the grass roots up, if it’s in the game, it’s in FourFourTwo.
FourFourTwo is part of the Haymarket Consumer Media Group– the UK’s largest private owned media company.