Domino’s is very excited about this new venture. Domino’s Multimedia Manager, James Millett states:“ In keeping with the rate of evolution within the in-game space, we were keen to develop a proposition that went beyond dynamic formats. CyberSports’ Football Superstars provided the ideal opportunity to do so and has enabled us to bring the Reggae Reggae pizza to life and create a legacy within the virtual environment of one of the best football titles in the marketplace.”
The partnership was put together by Rohan Tambyrajah of Arena BLM, James Salins Sales Director of IGA and Chris Priestley, the Head of Brand Partnerships at CyberSports.
Football Superstars is the most competitive football game on the planet. Combining elements of football game play, management and a lifestyle created with socialising in mind, Football Superstars perfectly delivers a totally new concept directly to your PC– all for free! To progress in the game, players have to compete in matches as well as socialise in the games town to build up their fame and skill levels. This is done by undertaking media interviews, drinking in the right bars and paying regular visits to the gym!
“ It offers brands like Domino’s the opportunity to speak to young adults directly through an interactive medium, creating a unique link between gaming and branding. Players can actively seek out a brands product, in this case a delicious pizza, in game to enhance the attributes of their character. This has proved to be an influence on real world purchasing too”, said CyberSports’ Chief Marketing Officer Andy Law.
About Football Superstars
Football Superstars is the first truly mainstream massively multi-player online game (MMOG) and the first to recreate the game of football and its associated lifestyle, providing single character 3D controlled game play. Off the pitch, the Football Superstars community live the life of fame and luxury in the only dedicated virtual football world - in the world.
Formed in 2006, CyberSports are focused on their goal of dominating the online sports game market by developing and publishing a new generation of MMOG's; persistent 3D virtual multi-player sports worlds appealing to the widest possible global audience.
About Domino’s Pizza
Domino’s Pizza UK&IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.
Made using Levi’s famous Reggae Reggae sauce, Domino’s new Reggae Reggae pizza creates a taste of the Caribbean with roast chicken, tomatoes, green peppers, pineapple and 100% mozzarella cheese.
14a St Cross Street
London EC1N 8XA
t. 07917 805360