Fred Hasson joins RedBedlam

Brighton, UK 14th May 2008 Redbedlam was founded in 2001 and spent several years developing its virtual world and virtual economics technologies until, in 2006, the company launched its first title, Roma Victor– an historically authentic and non-fantasy MMORPG based in Roman-occupied Britannia during the late second Century.

Since 2006 RedBedlam has continued to develop Roma Victor and the underlying technologies in preparation to fully realise the commercial potential of the company's virtual world server, 3D client, database and virtual economics solutions.

RedBedlam has now built up an extensive library of these mature, tested and well-documented proprietary virtual world technologies, and has some ambitious plans to grow the company.

“As the virtual world marketplace is finally beginning to blossom, we're extremely well placed to leverage our technologies and expertise but we really wanted to ensure that our management team was a good fit for the coming challenges,” says Kerry Fraser-Robinson, President and Managing Director of RedBedlam.“That's why we're so excited to have Fred joining the team. He brings an immense amount of practical experience, skills, knowledge and indeed contacts within a diverse and broad range of media sectors.”

“I am absolutely delighted to be joining RedBedlam,” says Fred Hasson.“It's not often that you encounter such a talented and devoted group of individuals with real skills, a knack for innovation and an in-depth understanding of virtual world development. I believe strongly that virtual worlds are an exciting new medium with a great deal of untapped potential. RedBedlam’s proposition is a particularly rare combination of real world experience and some extremely specialist know-how, which has a profoundly strong commercial potential– particularly in today's marketplace.”

RedBedlam will of course continue to develop and expand Roma Victor, which most recently saw the introduction of ballistic archery and thrown weapons, for example.

During the coming months, the company intends to gradually transition the project from its humble beginnings as a primarily technically-driven exercise to a more commercial virtual world, complementing development with marketing activities in order to further broaden its appeal.

- Ends -

About RedBedlam:

RedBedlam Ltd. was founded in 2001 in order to create virtual worlds and to realise virtual economies. The company spent approximately five years developing its

proprietary virtual world and virtual economics technologies alongside its first commercial virtual world, Roma Victor®, which was released in 2006. RedBedlam is

a fully independent privately held company, which remains totally committed to the rapidly growing virtual world industry.

About Fred Hasson:

2008 Executive Director, RedBedlam Ltd. (

2006– present Founder and Chair of European Games Developers Federation (

2004– present Member of the British Academy of Film and TV Arts (Member of Games Committee -

2004– present Board member of East Midlands Media (

2003– present Member of the British Screen Advisory Council (

2002– 2008 Director, Founder and Programme Director of the Edinburgh Interactive Entertainment Festival (

2001 - 2008 Founder and CEO of the UK games developers association, TIGA (

1997 - 2001 Director of Victoria Real, acquired by Endemol Entertainment in 2000 (

1998 - 2000 Elected Chair of Digital Policy Group for Producers Alliance for Cinema and TV (Pact -

1995 - 1997 Head of Corporate Relations and member of BBC's Regional Broadcasting Board (

1991 - 1995 Deputy CEO/Head of Regions and Training for Pact, successor to the IPPA

1989 - 1991 Deputy Director of the Independent Programme Producers Association (IPPA)

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