9th March 2010

The“Cartoons on the Bay– Pulcinella Awards 2010”, Italy’s premier TV and Cross-Media awards festival, has announced its shortlist for Best Interactive Animation award. Included are UK Publisher Reef Entertainment and leading Italian independent developer Raylight with their extreme sports game Free RunningTM on Nintendo WiiTM.

The international television and multimedia animation festival is now in its 14th year and for the first time has included entrants from the videogames market and their contribution to the mainstream entertainment medium.

Competing against games such as Diabolik: The Original Sin and Uncharted 2: Among Thieves, Free RunningTM earned the nomination for its blend of fast-paced gameplay, compelling animation and graphical content.

Peter Rezon, CEO of Reef Entertainment said,“This is Reef’s first award nomination and we’re thrilled Free RunningTM is in the running! We’ve prided ourselves for its unique take on the Free Running sport and fantastic realisation of its moves and tricks and to be recognised for best interactive animation is a great honour for us and for Raylight.”

Massi Di Monda, CEO of Raylight said,“We’ve worked very hard on this game for Nintendo Wii to fully utilise the controllers but also to graphically capture the true essence of the Free Running sport, which looks as good in real life as it does in-game! We’re very proud to be nominated, especially with such esteemed company, and it is a great boost for the Italian development community as it shows we can compete on a global stage.”

The Cartoons on the Bay– Pulcinella Awards 2010 will be announced in April 2010.

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Reef Entertainment

Established in 2005, Reef Entertainment is based in offices near the city of Milton Keynes, UK. Created as a UK based computer games publishing company, Reef is an independent studio-style organisation - not owned by or connected to any other major entertainment group - to provide Developers and Content Owners with distinct and alternate routes to markets worldwide.

Trademarks are property of their respective owners. Nintendo DS and Wii are trademarks of Nintendo.

Tel: +44 (0)1908 487 587

Fax: +44 (0)1908 487 501





Raylight S.r.l.

Raylight is the leading independent Italian videogames developer based in Napoli. Established in 2000 by Francesco Paduano, Massimiliano Di Monda and Fausto Cardone, the goal of the founders was to create a new reality for the creation and development of high quality videogames: a new reference point in the game industry.

Raylight became an official Nintendo GameBoy Color developer, and in 2001, an official developer for GameBoy Advance. In recent years, Raylight’s reputation has soared thanks to the development of their Blueroses engine and tools, and the development of the highly acclaimed Wing Commander Prophecy on the Nintendo Gameboy Advance.

At present, Raylight is the leading independent Italian videogames development studio with dozens of games released all over the world, on a wide range of platforms for international publishers. Visit for more information.

For further press information relating to the above companies, please contact:

Mr. Kristien Wendt

Character Communications Ltd.

Tel (Main): +44(0) 1376 322621

Tel (Mobile): +44(0)7876 252811


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