GUILDFORD, UK.– 11th June, 2010– Electronic Arts (NASDAQ: ERTS) today announced that EA SPORTS TM has created its most popular franchise for the hundreds of millions of football fans on social gaming sites just in time for the start of the 2010 FIFA World Cup TM . Developed by Playfish, EA SPORTS TM FIFA Superstars is a free-to-play^ social game that has launched on Facebook ® . It will be available on additional social networks in the future.
“We are leveraging our football expertise with the experience of our partners at Playfish to create a casual football game for a broader audience,” said Matt Bilbey, vice president of football, EA SPORTS. The EA SPORTS FIFA franchise has sold over 90 million units lifetime and FIFA 10 is the highest rated* sports videogame on the PlayStation ® 3 and Xbox 360 ® in the world.
“Football fans have a voracious appetite for their sport so we are creating interactive football entertainment in new ways and on new platforms to meet the interest,” continued Bilbey.“We are excited to broaden our reach from the console that touches our core audience of 10-20 million fans to the hundreds of millions of football fans and casual gamers using social networks.”
EA SPORTS FIFA Superstars is the first social game developed through the EA/Playfish partnership and the first sports game developed by Playfish, who leads social gaming in innovation and creativity with award-winning category defining games designed for friends to play together. Playfish hits include Pet Society and Restaurant City.
“On the eve of the 2010 FIFA World Cup, we’re introducing into social gaming an entirely new category and game play style built around the most popular sports franchise in the world,” said Kristian Segerstrale, vice president and general manager of Playfish.“EA SPORTS FIFA Superstars captures all the magic and passion of the beautiful game, allowing players to build and manage a team of the world’s greatest footballers and compete against their friends. We’re looking forward to working with our players and evolving the game in many exciting ways through the FIFA World Cup and beyond.”
FIFA Superstars will leverage EA SPORTS football licenses for 30 leagues, 500 teams and 15,000 players. Fans will be able to create a fantasy club side by collecting or trading players, challenging friends head-to-head and competing in leagues, or searching out broader leader boards to compete against the best. To capitalize on the worldwide football fever driven by the 2010 FIFA World Cup South Africa TM , players can predict the outcomes of games in the 2010 FIFA World Cup TM to win valuable in-game coins. Screenshots of EA SPORTS FIFA Superstars can be downloaded at www.easports.co.uk/press. For more information visit http://apps.facebook.com/fifasuperstars
EA SPORTS TM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL ® hockey, NBA ELITE basketball, NCAA ® Football, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR ® golf, and EA SPORTS Active TM .
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.co.uk to connect, share and compete.
^ Internet connection and a Facebook account required
*Source www.metacritic.com, June 5, 2010
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc.© The Official Emblem and Official Mascot of the 2010 FIFA World Cup South Africa TM and the FIFA World Cup Trophy are copyrights and trademarks of FIFA. All rights reserved. Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.
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