Introduces Application Usage Optimizer for iPhone Developers, Helps Commodore 64, Babel Rising and Slap Game Top

Santa Monica-April 14-Leading iPhone Application Discovery Portal, is pursuing its relentless drive boosting Commodore 64, Babel Rising and Slap Game among others all the way to the top of the App Store rankings.Today, the site unveiled its new application usage optimizer entitled Faad-Feed, which is composed of the site's featured free application icon and itunes link.The feed's content is pushed automatically towards the host iPhone application on a daily basis,making it easier for end-users to download the latest high profile free app directly from their favorite applications. is already recognized in the iPhone developer community as a solid instrument to increase both visibility and revenues. Following a careful dissection of months of data, studies have revealed that an increase in application usage can dramatically improve revenue streams for developers following the freemium (free+in-apps) or ad-funded business model.

iPhone Developers previously used various method to reignite usage, some opted for the "push notification" as a mean to remind users to play or use an application, however this method has revealed itself to be somewhat intrusive causing some end-users to delete applications? altogether. Others used the regular application update approach which has shown some effectiveness, however the process is often time consuming for developers and can ultimately generate a nuisance for end-users since the process requires constant application updates.

"We noticed that the large volume of new application entering the App Store market contributed to diminish iPhone owners' attention span towards individual applications" says Joe Bayen CEO at" In the long run,the observed trend can have a detrimental impact for developers focusing on the ad-funded or freemium business model,therefore, adding the Faad-Feed in the discovery arsenal will provide some much needed stickiness"

The Feed reveals itself to be an adequate alternative since it gives users a non-intrusive and positive incentive to use the host application on a daily basis while simultaneously allowing developers to generate more revenue from in-apps and advertisement.

About is a social networking website built to facilitate iPhone application discovery as well as offer a centralized location for iPhone enthusiasts and developers of polished iPhone applications.

ICS Mobile

Jennifer Collins, 1-310-598-5199

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