Montreuil (France), May 09th, 2012. French publisher Anuman Interactive is marking its 12th birthday with the launch of a new logo and graphic identity.
Birthday celebrations include a new project, launched on April 17 (12 years to the day of Anuman Interactive’s creation), which will help to fund French development studios and freelance developers, and the decision to give the company’s corporate identity a makeover with a brand new logo. The new logo will be gradually introduced on Anuman Interactive’s future communications materials and products.
Taking a look back at the company’s history, Anuman Interactive originally published educational and leisure PC software (on subjects like the Highway Code, Arts and Crafts and Architecture) targeted toward the general public in France. Over time, the company has evolved and now publishes both softwares and applications, as well as multi-platform video games (on PC, Mac, games consoles, cell phones and the Internet) for worldwide export.
The new logo, with its younger, more dynamic and more “digital” look, reflects the new direction that Anuman Interactive has taken, focusing on emerging dematerialized and mobile technologies, while still maintaining a significant presence on the scene of classic platforms such as PC, Mac and games consoles.
Stéphane Longeard, Anuman Interactive's CEO explains, "We have three lines of development - regions, platforms and genres. These three areas are intrinsically linked, meaning we always have to think in three dimensions. Every day, we are committed to establishing commercial relationships with both French and international companies, to increasing our know-how on new platforms and, especially, to developing our different catalogues (practical/leisure, edutainment, video games etc.). Something that hasn't changed, however, is our objective, that is, to create a range of innovative products that reach as many people as possible, not just experienced gamers but also (and especially) casual gamers".
Since 2009, Anuman Interactive has been a part of the Média-Participations group, which is the third largest publishing group in France and the top comic-strip publishing group in Europe, and includes companies such as Dupuis, Dargaud, Le Lombard, Kana, Citel Video, and Fleurus Editions.
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About Anuman Interactive:
Created in 2000, Anuman Interactive is a French publisher of software, applications and video games for the general public, and is best known for its Architecture, Highway Code and Creative Activities titles. With the experience and know-how of its teams, Anuman Interactive has widened its sphere, which mainly includes practical and edutainment titles, and now encompasses adventure video games, an industry in which it is becoming a major international player, thanks to the Microïds (Amerzone, Dracula, Still Life, Syberia) brand.
At the end of 2009, Anuman Interactive joined the Media-Participations group, the 3rd largest publishing group in France and the top comic book publishing group in Europe, as a subsidiary company, and has shared its multimedia expertise with the different companies within the group to consolidate its progress in the development of new technologies.
Today, Anuman Interactive develops, publishes and distributes applications, as well as video games, on a number of different platforms (PC, Mac, Consoles, iPhone, iPad, Android etc.), thanks to a rich and varied license catalogue. As both a major player in Apple's AppStore, and as the partner of globally known download platforms like Steam or Big Fish, these are certainly exciting times for Anuman Interactive!
For more information, visit http://www.anuman-interactive.com/
Press Contact: Anuman Interactive - Guillaume Bastide- PR & Communication Manager - firstname.lastname@example.org
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