Frontier Developments and Unity 3D Join the Bill for BAF Game 2011 8 – 9 November 2011

Matt Stephenson, Principal Animator on Kinect Disneyland Adventures for Frontier Developments and  Olly Nicholson, Technical Developer, Unity 3D are the latest  industry heavyweights to be added to the bill for the seventh edition of BAF Game, which takes place at the National Media Museum, Bradford UK on 8November and the University of Bradford on 9 November.

They join Brendan McNamara, founder of Team Bondi, Nick Adams, design lead at Blitz Games and Jay Grenier senior technical artist at Faceware TM creators Image Metrics, to headline two days packed full of exciting sessions for individuals working in the industry and fans of gaming. There will also be presentations from Hand Circus, Six to Start, Play with Learning, Ten24 and Game Republic.

BAF Game, a strand of Bradford Animation Festival, is organised by the National Media Museum in strong partnership with the University of Bradford and dedicated to showcasing the very best and most up-to-date computer games technology and animation. Running over two days, BAF Game will feature talks, discussions, screenings and workshops led by industry experts exploring the overlaps between the worlds of video games, animation and film.

BAF Game Programmer Judah Smith says: ‘’BAF Game offers a fertile environment for delegates to dive into the technologies that are drawing the worlds of games, animation and film closer than ever, alongside some of the leading industry innovators from across the globe. With this year’s sessions exploring motion capture, cross platform design, animation, indie development, 3D and more, our programme should offer something for everyone with a passion for, or career in, gaming.’’

Tickets for BAF and BAF Game 2011 are on sale now from the National Media Museum Box Office (call 0844 856 3797 or visit www . baf . org . uk ). Prices for BAF Game passes start from £35 with BAF Animation passes from £50 and for day passes for either event from £25, and tickets for individual screenings from £3.

Early bird rates expire on 21st October.

Confirmed Industry Sessions for BAF Game 2011

Brendan McNamara – Founder, Team Bondi :: Bringing humanity to games

Brendan explains the processes and pitfalls of using MotionScan facial motion capture to create the hit game LA Noire. From research to early test footage, filming the actors through to final result, Brendan explains the process that brought an unprecedented level of realism and acting to games, and shares some exclusive outtakes which didn’t make the final game.

Nick Adams – Design Lead, Blitz Games :: Designing for a radical control method

Central to the Kinect experience is making the player feel like, and inhabit, the character: Fortunately for Blitz Games, they had a sword fighting cat hero that played guitar and had an eye for the ladies. All they had to do was deliver that experience to the player. Nick Adams, Design Manager on the Puss In Boots video game, based on the upcoming DreamWorks film, speaks passionately and in depth on the challenges of designing for a new and radical control method combined with the responsibilities inherent in working with a much-loved and iconic character IP. This talk will discuss, amongst many other topics, the specific issues around character animation, and the joys, pains and values of usability testing, all in pursuit of creating a game that amuses, enraptures and satisfies its audience.

Jay Grenier - Senior Technical Artist, Image Metrics :: Faceware 3.0: Creating an Immersive Gaming Experience through Facial Animation

Image Metrics is the creator of Faceware TM, an award-winning facial animation technology used throughout the games, film and entertainment industries to streamline animation. Jay will deep-dive into the characteristics of how facial animation technologies including Faceware TM create and deliver an immersive experience for gamers. Attendees will learn about the different aspects in creating an enhanced gaming experience, including motion capture & facial expressions. The presentation will also discuss an array of new tools for artists and producers tackling the most demanding of schedules and rigging processes.

Olly Nicholson – Technical Developer, Unity 3D

Animate, Iterate, Innovate: Life before and after Unity

With over 12 years of experience in the games industry, Olly has a number of AAA titles including Split-Second and the MotoGP series in his domain and during this time he developed a broad skill set, put to use most successfully as Technical Artist with Disney's Black Rock Studios. Drawing on his many experiences of working in the games industry, he will talk about the fragmentation of bigger studios into smaller indie developers and talk about the many ways in which iteration can be more fluent and creative when developers have control of their own tools.

Matt Stephenson – Frontier Developments

Daring to be Disney: Animating an entire kingdom

Matthew Stephenson has been working as a character animator in the video games industry for 7 years. He most recently took the role of Principal Animator on Kinect Disneyland Adventures for Frontier Developments and has also worked on games such as Kinectimals, Lostwinds: Winter of the Melodias and Wallace & Gromit: The Curse of the Wererabbit. Matthew studied at the University of Bradford a decade ago before doing an MA at the National Centre for Computer Animation at Bournemouth. He is now a freelance animator based in Aberdeen. Matthew will be joined by a representative from Frontier Developments to discus the joys and challenges involved in creating animation for Kinect Disneyland Adventures.

Simon Oliver – Founder, Hand Circus :: Lessons learned from an independent developer

Hand Circus are the makers of the hit Rolando series of games for the iPhone and Okabu on the Playstation 3. Simon shares the background into making their games, how they got started and what worked well and provides advice for anyone who wants to get into development – and wants to stay there.

Adrian Hon - Co-founder and Chief Creative Officer, Six to Start :: New stories for new platforms

Stories in PC and console games are nothing new, but handheld and mobile gaming platforms are more likely to test your reflexes than your emotional intelligence. Adrian Hon examines how we might bring extended stories to these new platforms, who will make these games and how they will be funded, while exploring how player-generated stories can gain wider appeal on the new gaming platforms of today and tomorrow.

Carlton Reeve – Founder, Play with Learning

Play with Learning

Carlton Reeve is the founder of Play with the Learning Ltd, an educational media service. He splits his time between media production and educational consultancy (research, training and teaching) in the areas of learning, games, social media and multiplatform production. Areas of life ranging from retail to advertising to education gaze enviously at the gaming world's ability to create compelling content. In this talk by Carlton Reeve, we explore what makes gaming such an attractive proposition to other businesses and organisations and how they are adopting those principles to make their products and experiences more attractive.  But Carlton also asks the question whether games are always an appropriate approach to life's challenges and wonders what games are really good for. 

James Busby – Founder, Ten24

3D: A Brave New World

James began working in the Graphics industry in 2002 after studying EIMC at Bradford university. After working at various VFX houses and games studios he set up his own company (Ten24) specialising in everything from state of the art Characters for games and visual effects to technical / medical visualisation and 3D scanning.

This presentation will cover the relatively new and exciting world of 3D scanning for the games and visual effects industry. Using off the shelf equipment James will demonstrate the benefits of this hardware when it comes to creating realistic characters for games and high res FMV projects

Panel Discussion - In partnership with Game Republic

Animation & graphics in games; The Past, Present and Future

This concluding session of BAF Game will consider a brief history of animation and graphics in games, with a look at where the industry is heading in the future.  Speakers from throughout BAF Game will take part in this session and offer personal insights into their experiences of working in the industry. The panel will be chaired by Jamie Sefton of Game Republic . Jamie has been in the games industry for more than 12 years, writing for numerous magazines and websites including EDGE, Official Nintendo Magazine, GamesMaster and Official PlayStation Magazine, as well as being editor of (legendary) magazine PC Zone. Jamie continues to write about games and is also now Managing Director of northern games network Game Republic, an organiser of events such as Games Invest at the Eurogamer Expo, a PR strategist and games consultant.

BAF Game is a splinter strand of the Bradford Animation Festival (8 th - 12 th November) which takes place each November at the National Media Museum in Bradford. The UK's longest running festival features screentalks, retrospectives, workshops and a competition strand which recognises the very best in new animation from around the world. Top talent attending BAF 2011 includes lead animator from Pixar, Andy Schmidt,  Pixar and Disney layout and set designer Scott Caple ( The Incredibles , Tarzan , Mulan), Fraser MacLean and Roy Naisbitt , ( Who Framed Roger Rabbit ),Oscar and BAFTA nominated animator and director Barry Purves  and Geoff Dunbar, who will collect the Lifetime Achievement Award at the Festival with a selective retrospective and a screening of his new film The Tap.

The Department of Creative Technology at the University of Bradford, development partner for BAF Game 2011, organises the festival strand in conjunction with BAF and provides venues for a selection of events and talks. Creative Technology offers a high quality student learning experience on dynamic, dedicated and industry focussed Animation and Games courses.  Blending their extensive teaching experience as one of the earliest Departments to offer courses in Animation and Games and working with an extended family of professional partners, Creative Technology are also members of the Yorkshire and Humberside Skillset Media Academy.  Information on the Department and its courses can be found at www . scim . brad . ac . uk.

The principal sponsor of BAF 2011 is Bradford College. Bradford College provides facilities for Animation, Film, Games Technology and Photography in both Further and Higher Education. An extensive range of art, media and graphics programmes are on offer in the renowned Bradford School of Arts and Media which has been providing high quality art and design education for over 150 years. Contributing to a dynamic creative community in the heart of Bradford, the School encourages development of innovative ideas and students are encouraged to challenge existing conventions. Former students include David Hockney, Andy Goldsworthy and Tony Bevan. For more information visit www . bradfordcollege . ac . uk.

For full BAF and BAF Game listings and prices visit www . baf . org . uk


Notes to editors:

For further information, interviews, images or press passes please contact:

Rachel McWatt, Press Officer, BAF

+44 (0)7949 666275 Rachel . mcwatt @ nationalmediamuseum . org . uk

Caroline Joynson, Senior Press Officer, National Media Museum

+44 (0)1274 203305 c aroline . joynson @ nationalmediamuseum . org . uk

Phil Oates, Press Officer, National Media Museum

+44 (0)1274 203317 phil . oates @ nationalmediamuseum . org . uk

BAF 2011 Prices.

BAF Game Passes

Early bird (19th Sept – 21st Oct)

Full Price - £50

Concession Price - £40

Group Price - £35

Day Pass: £40/30/25 (No early bird rate available)

Full Price Period (22nd  Oct – 4th Nov)

Full Price - £55

Concession Price - £45

Group Price - £40

Day Pass: £40/30/25

Single Tickets: £6.75/£5.00

Workshops - £15

BAF Animation Passes

Early bird (19th Sept – 12st Oct)

Full Price - £75

Concession Price - £55

Group Price - £50

Day passes - £40/£30/£25 (No early bird rate available)

Full Price Period (22nd Oct – 4th Nov)

Full Price - £85

Concession Price - £65

Group Price - £60

Day passes - £40/£30/£25

Single Tickets:        

Screentalks - £10/£7

Feature Films, panels, awards - £6.75/£5.00

Competition/Panorama Screenings - £4/£3

Workshops - £15

The National Media Museum

The National Media Museum in Bradford, West Yorkshire, opened as the National Museum of Photography, Film & Television in Bradford in 1983 with the remit to explore the art and science behind images and image-making, and has since become one of the most visited UK museums outside London.

With the aim to be the best museum in the world for inspiring people to learn about, engage with and create media, it draws from more than 3.5 million objects in its National Photography, Television, Cinematography and New Media Collections to create special exhibitions, interactive galleries and activities for families and adults.

It also organises three major film festivals each year – Bradford International Film Festival, Bradford Animation Festival and Fantastic Films Weekend, and is home to Europe’s first IMAX cinema screen.

Entry to the Museum is free. www . nationalmediamuseum . org . uk.

Rachel McWatt

BAF Press Officer

National Media Museum


West Yorkshire


T: +44(0)7949 666275


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