FULL STEAM AHEAD FOR EMPIRE: TOTAL WAR

FOR IMMEDIATE RELEASE

LONDON (28th October, 2008)– SEGA Europe Ltd. today announce that Empire: Total War™ will incorporate Steamworks™, a complete suite of publishing and development tools that offers PC game developers and publishers access to the game features and services available through Steam.

Steamworks will support both the retail and electronic versions of the Empire: Total War game giving players game updates, downloadable content, friend-list support and achievements. To play single-player Empire: Total War, players need only to connect to the internet once via the Steam client after installing the game.

Steamworks will serve as Empire: Total War’s multiplayer backend, providing server browsing and match-making functionality, bolstering Total War’s new level of commitment to multiplayer game modes and features. Further details on multiplayer will be announced soon.

SEGA is also pleased to announce the Special Forces Edition of Empire: Total War. This premium-packaged edition of the title offers true aficionados of the series the chance to build their empire with the help of a range of exclusive elite units and plot their next move on a detailed print of the globe-spanning Campaign Map.

”We are delighted to be working with an infrastructure as effective as Steam” said Mike Simpson, Studio Director at the Creative Assembly.“Having their matchmaking and support systems on board for Empire; Total War makes a huge difference both for players and for the development team. It not only helps make multiplayer slick and sizzling, it also frees up a huge chunk of the team's time which helps make the whole game better.”

“Total War has become one of the most successful franchises in PC strategy gaming, one of the industry’s mainstay genres,” said Gabe Newell, president of Valve.“We’re honored Sega selected Steamworks as they expand the franchise with leading-edge online services.”

Empire: Total War is set in the 18th century, a turbulent era that is the most requested by Total War’s loyal fan base and a period alive with global conflict, revolutionary fervour and technological advances. With themes such as the Industrial Revolution, America’s struggle for independence, the race to control Eastern trade routes and the globalisation of war on land and sea, Empire: Total War promises to be the richest and most dynamic PC RTS game of all time. Empire: Total War will be released on the 6th of February.

For further information on Empire: Total War please visit www.totalwar.com. For assets on Empire: Total War or other SEGA games please visit www.sega-press.com.

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About Steam:

The leading online platform for PC games and digital entertainment, Steam delivers new releases and online services to over 15 million PC users around the world. For more information, please visit www.steamgames.com

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