Funji Launches the First Avatar-Based Social Networking Application for the iPhone

For immediate release

San Francisco, May 22. Funji, Inc., an iPhone application company, launches the first avatar-based social networking application only for iPhone and iPod touch on May 23. While some avatar applications allow users to customize characters, Funji is the first to blend avatars and social networking only for iPhone/iPod touch users. Funji users can decorate their own avatars and rooms to show friends, save as wallpaper or publish to Facebook using FB connect. They can visit strangers' rooms to see what they have created and initiate friendships.

Funji’s comic-book style stands out from the geometric 3D virtual worlds prevalent on the web and many other iPhone applications. With Funji, users have more than 2000 possible combinations for creating their unique avatar. The customizable avatars show random dance moves when touched. Each update will feature new avatar animations for intimate and personal interaction. The background and decorative items also help to create imaginary scenes, such as a huge cupcake on the bed or pink dog on the road.

Funji will regularly update items based on a theme such as disco hall or summer vacation. While Funji is focused initially on giving users a new level of self-expression, the company is planning to expand its application to allow users to communicate with and play games with friends. Games will allow users to earn points to express themselves with unique items.

An intensive development effort was required to create animated avatars in traditional comic book style without using 3D tools. Funji is theonly iPhone application that allows users to customize and animate avatars.

“Users have been thirsty for an avatar application for the iPhone that integrates with other social networks,” said Shinyoung Park, CEO of Funji, Inc.“At Funji, our goal is to satisfy users’ quest for self-expression and playful interaction with friends within the mobile environment. Funji’s offerings will move users beyond the web, leveraging the mobile platform to create a far more intimate and personal means of communication.”

The price of the Funji is $2.99. However, for a limited time, Funji is available for $0.99.

About Funji

Funji ( www.funji.me) delivers animated avatar-based social networking for the iPhone. Shinyoung raised seed money last November and the team of four is working in SOMA, SF. Shinyoung sold her first startup in Korea in 2002 and created mobile apps in SK Telecom (parent company of Cyworld) in Korea from 2002-2006 - when mobile apps were growing exponentially. Funji’s blog (funji.wordpress.com) demonstrates how much fun the company has making the applications that bring enjoyment to their users. For more information, a video overview of Funji is available at http://www.youtube.com/watch?v=bi_z3rR5suA.

Media Contact:

Shinyoung Park

Founder

Funji, Inc

www.funji.me

shinyoung@funji.me

415-627-8699


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