Future Games Contest deadline looms - two weeks to go!

Immediate release: Friday 2 September

- Two weeks left for app developers to obtain funding, access to users and support from EMI, Tate, National Geographic and IPC Media

Only two weeks remain for applicants to enter the Future Games Contest which will provide small companies with up to £25,000 in funding for the development of prototypes that use games technology in new ways. The successful applicants will also have their technologies trialled with consumers, providing valuable feedback before launch.

IC tomorrow, a Technology Strategy Board programme, is running a contest for the University of Abertay Dundee which is known for its world-leading courses in computer arts and computer games technology. A number of exciting content providers will be providing additional support.

To enter the contest, a web submission form must be completed, along with a two minute pitch video available on YouTube. Applications need to address one of the following challenge areas:

• The use of games technology in a non-gaming context – supported by IPC Media 

• Games ideas using digital creative content – supported by National Geographic

• Social games using existing communities – supported by Tate

• Music games application – supported by EMI

Stage one submissions must be completed and entered by 12pm Thursday 15th September. Up to 12 selected finalists will be invited to take part in stage two and will be notified on Friday 23rd September. The winners will be announced mid-October.

To find out more and enter, please visit https://ktn.innovateuk.org/web/ictomorrow/overview and join us on Facebook http://www.facebook.com/ICtomorrow

About IC tomorrow

IC tomorrow, developed by the Technology Strategy Board, enables content owners and application developers – any business with a new service, new business model or new way of deploying hardware or software technology – to trial their ideas with UK consumers through its test bed.

Participating digital content providers include EMI, Faber & Faber, Endemol, Haymarket Media Group, Tate, National Geographic, IPC Media, Lionsgate, Getty Images, FremantleMedia, John Wiley & Sons, Crytek, Beggars Group, PRS For Music, Sony Music, The Orchard, The British Library, Universal Music and Warner Music. These content providers will help product and service developers to build new services and find innovative new ways to use and commercialise their content.

Notes to Editors

1. The Technology Strategy Board is a business-led government body which works to create economic growth by ensuring that the UK is a global leader in innovation. Sponsored by the Department for Business, Innovation and Skills (BIS), the Technology Strategy Board brings together business, research and the public sector, supporting and accelerating the development of innovative products and services to meet market needs, tackle major societal challenges and help build the future economy. For more information please visit the Technology Strategy Board website - http://www.innovateuk.org/

2. The University of Abertay Dundee's Prototype Fund aims to create 30 new companies, provide important support to another 80 existing smaller businesses, and create up to 400 new jobs. An additional 300 students, graduates and professionals will have their skills developed through working on successfully funded projects. Students and graduates can register now for work experience as part of the Talent Pool at the Prototype Fund website - http://prototypefund.abertay.ac.uk/

3. The University of Abertay Dundee launched the world’s first ever computer games degree in 1997. This postgraduate Master’s course was followed by a complementary undergraduate course, and later by specialist courses in production management and game applications development. Abertay has the highest number of Skillset accreditations for computer games courses (four out of ten across the UK) as well as holding full Skillset Media Academy status, a recognition of the important industry skills that are developed on its courses.

4. Media enquiries about IC tomorrow should be directed to: Richard Botley, Sarah James or Karel Kumar at Mi liberty – Tel: 0207 751 4444, email: ictomorrow@miliberty.com.

5. Media enquiries about the University of Abertay Dundee should be directed to: Chris Wilson – Tel: 01382 308522, mobile: 07837 250284, email: chris.wilson@abertay.ac.uk.

6. To see all press releases from the Technology Strategy Board please visit http://www.innovateuk.org/news/pressoffice/pressreleases.ashx  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.