Future gears up for "biggest ever" Golden Joysticks with LGF partnership

22/05/08– Future, the special-interest media group and organisers of the Golden Joystick Awards, is calling for the UK games industry to get behind the 26th Annual Golden Joystick Awards to make it the biggest and best yet. The Joysticks have been officially revealed as a major date in the London Games Festival 2008 calendar, and the first stage of voting is now open.

Gamers can now have their say on the best games of the last year at www.goldenjoystick.com and organisers hope to smash one million votes in 2008. Future is calling on all marketing and PR teams to rally their online communities and drum up support for their nominated titles. The Joysticks are the ONLY awards voted for solely by gamers.

Longlist voting is now open, and votes will directly influence the shortlists, in the 15 gamer voted categories, which are announced at midday on Monday, 16th June.

The Golden Joystick Awards officially join the London Games Festival line-up for the first-time in 2008, having firmly cemented their reputation as the people’s UK gaming awards. As part of this new exclusive partnership, Future will promote LGF2008 across its sector-leading portfolio of magazines and websites, with the Golden Joystick Awards receiving additional marketing and promotional assistance from festival organisers– as the Joysticks aims to reach one million votes.

The Golden Joystick Awards 2008

Ultimate Game of the Year

The Sun Family Game of the Year

Nuts All Nighter Award

BBC 1Xtra Soundtrack of the Year

Bliss Handheld Game of the Year

Editor's Choice

The One To Watch Award

4Talent Mobile Game of the Year

Nintendo Game of the Year

Online Game of the Year

PC Game of the Year

Playstation Game of the Year

Xbox Game of the Year

Publisher of the Year

Retailer of the Year

UK Developer of the Year

Emma Parkinson, Organiser of the Golden Joystick Awards, said:

“We urge the industry to get behind the Golden Joystick Awards, mobilising their fans and customers to have their say on the best of gaming. By linking with London Games Festival we can focus the attention of the mainstream media on the games industry, and help celebrate our many achievements and successes. These are the people’s awards, and we want everyone who games to name their favourites.”

Keith Ramsdale, Chairman of London Games Festival 2008, added:

‘The Golden Joystick Awards have been a gaming calendar highlight for years. The London Games Festival team is delighted to enter into an exclusive relationship with Future, opening up a range of opportunities for both the Festival and the Joysticks.’

To find out more, or to take part in the first-stage of voting, visit www.goldenjoystick.com now!

Ends

About Future

Future plc is an international special-interest media group with offices in the UK and US. Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the games, technology, music, film and active sectors including sports, automotive and crafts. Future exports, syndicates or licenses its publications to 90 countries internationally. The Company employs more than 1,200 people and is listed on the London Stock Exchange (symbol FUTR).

For more information

Will Guyatt, Future UK Media Relations Manager, 01225 822517

About London Games Festival

The London Games Festival is a week-long cultural and business celebration of computer and video games, reflecting their cultural influence and importance in today’s society. Created by the London Development Agency (LDA) and with the full support of the industry and its trade bodies ELSPA and Tiga, the festival provides an exciting array of consumer and trade events in the capital.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.