Futuremark Games Studio Selects Allegorithmic's ProFX 2.6 to Develop World- Class Games Content

For Immediate Release

March 11, 2008

CLERMONT-FERRAND, France— March 11, 2008— Allegorithmic today announced that the newly launched Futuremark Games Studio has chosen ProFX as its texturing solution for next-generation game development. ProFX and its authoring companion MaPZone were selected for their ability to rapidly author high-quality textures with maximum control. Futuremark, famous for its breathtaking 3DMark benchmarks, will use ProFX to develop its first original IP game.

"Allegorithmic has given us a new technology that increases our capabilities to create fantastic new worlds,” said Dr. Jukka Mäkinen, the executive producer of Futuremark Games Studio. "The combination of their people and technology enables our team to work more efficiently while we invent the kind of game play that people really want."

The non-linear authoring process behind ProFX enables game studios to produce texture assets up to two times faster than with regular techniques. ProFX procedural texture files are very small in size -- typically 500 to 1,000 times smaller -- making them ideal for use in massively multiplayer online games (MMOGs), virtual communities, casual, and downloadable games.

“Futuremark has a very impressive reputation and we look forward to working with them to implement our technologies in their new games studio,” said Dr. Sebastien Deguy, Allegorithmic’s president and founder.“We recognize the magnitude of their company’s technology choices and are very pleased they selected ProFX as their middleware and tool solution for developing rich games content.”

About Futuremark Games Studio

Futuremark Games Studio is committed to developing original IP games with the highest quality game play, combined with an established track record of creating blow-your-socks-off visuals. Futuremark’s new studio seamlessly integrates the latest technologies into its engines, and its mission is to build world-class games that bring new and entertaining game play to gamers. This includes games and their engines that deliver stellar performance even on modest platforms, right up to the most advanced levels of performance hardware. For more information, visit http://www.futuremark.com/games.

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s two flagship products are ProFX and Substance. Allegorithmic has partnered with some of the industry’s leading games and technology companies, including Dassault Systèmes, Epic Games, Emergent Games Technologies, Microsoft, Intel and Luxology. For more information on Allegorithmic and its products, please visit www.allegorithmic.com.

#####

© Copyright 2008 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

For more information, press only:

Liaison Inc.

Jennifer Foss, (503) 796-9822, jennifer@liaisonpr.com

Reader contact:

Allegorithmic

31 rue Gonod

63000 Clermont-Ferrand

France

+33 4 73 34 70 80

www.allegorithmic.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.