G4’s Adam Sessler to Address The Guildhall at SMU’s Graduating Class

Dallas, Texas– (May 3, 2010)– Video game industry veteran and host of G4’s“X-Play,” Adam Sessler, will deliver a commencement address to The Guildhall at SMU’s graduating class during a reception held in their honor. As host of the most watched and longest running video game series on television and Editor-in-Chief, G4 Games Content, Sessler often lends his expertise to national media outlets including CNN, MSNBC, USA Today, and many others. On May 14, Sessler will help memorialize the graduation ceremony for the class of 2010.

“Adam has a multi-dimensional insight into the video game industry. He possesses a keen understanding not only of those who play, make, distribute and sell video games, but also the culture - how it’s evolving and where it’s headed,” said Dr. Peter Raad, executive director and founder of The Guildhall at SMU.“His knowledge, passion and dynamic personality will both captivate and educate our students.”

Sessler’s relationship with SMU began when he agreed to serve as emcee for the Indie Game Challenge (IGC), an annual independent game competition launched by the Academy of Interactive Arts and Sciences, GameStop and SMU.

“The opportunity to give a speech in front of the graduating class of The Guildhall at SMU is an amazing honor and truly humbling,” said Adam Sessler.“In my time knowing Dr. Raad and the SMU program, it’s become clear that this is a group of students who have much to offer the video game industry during this time of great innovation.”

“X-Play” airs at 6:30pm ET/PT, only on G4. For more information on Adam Sessler and“X-Play,” please visit http://g4tv.com/games/xplay.

About The Guildhall at SMU

The Guildhall at Southern Methodist University is the premier graduate video game education program in the U.S. Many of the school’s founders are industry icons, and classes are taught by industry veterans. In seven years, the program has graduated over 330 students, and alums have worked at more than 100 video game studios around the world, with several graduates now serving in leadership positions. SMU offers both a Master’s degree and a graduate Professional Certificate of Interactive Technology in Digital Game Development, with specializations in art creation, level design, and software development. For more information, please visitwww.smu.edu.

About G4

G4 offers the last word on gaming, technology, animation, interactivity and "geek culture" for the male 18-34 demo. The network has given young guys of today’s digital generation a television home. G4 is the #1 podcasted cable network in America and is available in 69 million cable and satellite homes nationwide. The network’s popular programming includes“Attack of the Show,”“X-Play,”“Web Soup,”“Ninja Warrior,”“Campus PD” and“Human Wrecking Balls.” G4 also continues to expand its live event coverage at CES, Comic-Con, E3, Tokyo Game Show and more. The network’s key acquisitions include“Heroes” and“Lost.” G4’s Multiplex features content on all possible digital platforms, including G4tv.com. G4 Mobile, G4 Podcasts, G4 On Demand, G4 Video Player, G4 Wii Portal and G4 PS3 Portal.



Ron Jenkins

The Guildhall at SMU



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