Game developer Frozenbyte announces new strategy, focus on original IP

Helsinki, Finland - 13 May 2008 - Finnish game developer Frozenbyte, whose earlier games include Shadowgrounds and Shadowgrounds Survivor, is thrilled to announce that it has decided to focus on creating games based on original IP. Frozenbyte has expanded its development team and has three projects in development, all based on new original IP.

"Our decision to focus on games based on original IP gives the company a clear direction into the future. Whether it's a project of our own or a partnership project, our expertise in envisioning, developing and launching new IPs helps enormously. We feel that we've got that special creative spark that's needed for great, original games," said Frozenbyte CEO, Lauri Hyvarinen and continued: "We're letting our creativity run wild and the results are amazing. Two new projects will be unveiled shortly and that's just the beginning - you can expect big things from us in the future!"

Frozenbyte has also redesigned its company website, located at http://www.frozenbyte.com . Among new features are the Frozenbyte Blog that gives gamers a glimpse behind the scenes, and the upgraded Community forums where fans can interact with the developers directly.

Frozenbyte aims to continue to support all its current and future games.

Frozenbyte's latest game, highly praised Shadowgrounds Survivor for the PC, is currently available at retail outlets in North America and in some European territories, and worldwide in online distribution channels such as Steam, Direct2Drive, GamersGate and TotalGaming.net for $19.99. The game is rated M for Mature in North America and PEGI

16+ in current European territories.

Further information:

Shadowgrounds Survivor official site&game page on Metacritic:

http://www.shadowgroundssurvivor.com

http://www.metacritic.com/games/platforms/pc/shadowgroundssurvivor

Frozenbyte, Inc.:

http://www.frozenbyte.com&http://www.frozenbyte.com/press

Contact: Joel Kinnunen, Business Development&PR, firstname dot lastname at company

FROZENBYTE

Frozenbyte is an independent game developer focused on games based on original IP for consoles and PC. Frozenbyte's current original IP titles include the highly acclaimed Shadowgrounds series. The company's next new title will be unleashed in 2008, followed by two more completely new titles in 2009. In addition to the company's own games, Frozenbyte helps its partners and clients create new concepts and IPs. Frozenbyte was founded in 2001 and is based in Helsinki, Finland.


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