GAME DEVELOPERS CONFERENCE CHINA TO FEATURE SUITE OF SPEAKERS FROM MAXIS, BLIZZARD, CCP GAMES, DICE EA, UBISOFT CHENGDU AND MORE

SAN FRANCISCO—September 22, 2009—Game Developers Conference China (GDC China) has assembled an esteemed lineup of speakers from noted industry players including Blizzard Entertainment, creators of World of Warcraft, Maxis, creators of Spore and The Sims, Dice EA, creators of Mirror’s Edge, and many more. GDC China presented by Think Services, a division of United Business Media, will take place at the Shanghai Convention Center, October 11-13 of this year.

Chris Hecker will be presenting a session on the challenges and meaning of user-generated content in Spore, Colt McAnlis of Blizzard will be addressing the technical challenges of generating and affixing art to the massive terrains of World of Warcraft, and Tobias Dahl and Mikael Lagre of Dice EA will discuss the unique task of creating a robust perspective for Mirror’s Edge, a game emphasizing fluid first-person movement and perspective. Professionals from Activision, Take Two Asia, Volition and Ubisoft Chengdu will be among the full roster of speakers presenting varied and informative talks.

Headlining the solid roster of speakers is Jordan Mechner, the accomplished game designer, programmer, screenwriter, and creator of Prince of Persia who will be providing a keynote lecture titled“Prince of Persia: 20 Years From Game to Film.” The list of featured speakers at GDC China includes:

From Evolution to Revolution: Upgrading the Graphics Engine of EVE Online

Speaker: Halldor Fannar (CTO, CCP)

Texturing Massive Terrain

Speaker: Colt McAnlis (Programmer, Blizzard Entertainment)

Meaning, Aesthetics, and User-Generated Content

Speaker: Chris Hecker (Formerly Technology Fellow at Maxis)

Preparing a Leading Chinese IP for Videogame Development - the Daomubiji Case Study

Speakers: James Zhang (President/CEO/Founder, Concept Art House), Matthew Le Merle (Chairman, Concept Art House), Xu Lei (Author, Daomubiji), Xuan Li (Development Director, Concept Art House), Ken Chou (Creative Director, Concept Art House)

Workflow Methods for the Environment Artist

Speaker: Ray Tylak (Art Production Manager, Ubisoft Chengdu)

Creating First Person Movement for MIRROR'S EDGE

Speakers: Tobias Dahl (Senior Lead Animator, Dice EA), Mikael Lagre (Engineer, Dice EA)

Dubbing Design and Setting Up the Auditory Atmosphere in Games

Speaker: Peng Meng (Sound Designer, Composer)

Designing Sound for Games in China

Speaker: Jie Yang (Sound Director, Virtuos)

Squeezing Every Drop Of Performance Out Of The iPhone

Speaker: Noel Llopis (Founder, Snappy Touch)

Panel Discussion: Chinese Indie Game Outlook and Opportunity

Speaker: Billy Hsu (CEO, DJL Worldwide)&Tony Chen (Online Business Development Manager, Take Two Asia)

How to Prepare Your Studio/Game to Attract Investors/Publishers?

Speaker: Kevin Li (Exec. Director of ACTIVISION China)

Agile Game Development with Scrum Tutorial&Certification

Speaker: Clinton Keith (Founder, Clinton Keith Consulting)

Maximizing Art Production with Effective Art Pipelines

Speaker: Kelly Snapka (Art Director, Volition, Inc.)

“GDC China approaches head-on the challenges and exciting opportunities of one of the world’s most bustling and growing regions for games,” says Megan Scavio, GDC China event director.“We’re honored to have a cross-section of local and international developers representing some of the most dynamic and influential studios and games today. GDC China is on the forefront of an exciting future for game development in the East.”

For more information on the 2009 Game Developers Conference® China, please visit www.gdcchina.com.

About the Think Services Game Group

A core provider of essential information to the professional game industry, the Think Services Game Group offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include Game Developer Magazine, Game Developer Research, the Webby Award-winning Gamasutra.com, GameCareerGuide.com, WorldsInMotion.biz and other Gamasutra Network websites, the Game Developers Conference®, the Game Developers Conference® Austin, the Game Developers Conference® Europe, the Game Developers Conference® China, the Game Developers Conference® Canada, GDC Mobile, the Game Career Seminars, the Independent Games Festival and Summit, and the Game Developers Choice Awards. To learn more, visit www.tsgamegroup.com

About Think Services, a division of United Business Media

Think Services connects specialized communities worldwide using educational events, consulting, training, certification, membership, and innovative media. Providing comprehensive opportunities for people to learn from, network with, and inspire each other, Think Services builds strong brands and works within communities to foster a unique affinity with its products and services. The division's flagship products include the Game Developers Conference, the Webby Award-winning Gamasutra.com, Game Developer magazine, the International Customer Management Institute (ICMI), and HDI. Think Services is a subsidiary of United Business Media, a global media and marketing services company with amarket capitalization of more than $1.6 billion. To learn more, visit www.think-services.com.

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Contact: Audrey Shen

Think Services, a division of United Business Media

(86-21) 62787488-8701

ashen@ubmtechnology.com.cn

Ben Veechai, North America

+1-415-947-6280

bveechai@think-services.com


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