Game Development Essentials: An Introduction (3rd Edition) Now Available

FOR IMMEDIATE RELEASE

CLIFTON PARK, N.Y. – Aug. 25, 2011 – The third edition of Cengage Learning’s Game Development Essentials: An Introduction , the world’s best-selling textbook on game development, is now available from a variety of brick-and-mortar stores and online retailers. Thoroughly revised and expanded with the latest on mobile, social, and serious games, the newest edition of Jeannie Novak’s first book in the Game Development Essentials series solidifies its status as a cornerstone of game development programs worldwide.

To date, Game Development Essentials: An Introduction has been adopted by more than 50 game development programs in the U.S. including Indiana University, Ohio University, Texas State Technical College, Portland Community College, and the International Academy of Design & Technology. Books in the series have been translated into several languages, with the second edition of Game Development Essentials: An Introduction alone generating more than $1 million in sales.

“The drive to make games can easily be thwarted by overly technical ‘how-to’ guides and dry textbooks loaded with industry jargon,” says Jeannie Novak, lead author and series editor. “ Game Development Essentials: An Introduction is an accessible, ‘big picture’ introduction needed to fully grasp what making games is all about. The book’s four-color glossy design, captivating screenshots, exclusive industry profiles, and fresh content have introduced tens of thousands to the joys of game development.”

New for the 3rd edition:

  • Revised profiles, tips, and quotes from industry professionals and educators

  • New and updated game screenshots, photos, illustrations, and diagrams

  • Expanded sections on the newest trends in game development including mobile, social, and serious games

  • Coverage of new console and mobile platforms including the PlayStation Vita, Wii U and Nintendo 3DS

  • Discussions of new technologies -- including 3D, motion control, augmented reality, game engines, and development tools

“We are living a true Renaissance in game development and the current shifts are transforming the industry in terms of platforms, development and tools,” says Wanda Meloni, founder and CEO of M2 Market Research. “With the influx of new gamers brought forth by mobile and social gaming, resources such as the Game Development Essentials series are insightful, as a percentage of gamers will also become game creators.”

“With the 3rd edition of  Game Development Essentials, Jeannie Novak continues to keep the books and series current and relevant in covering the process of creating games,” says Drew Davidson, director, Entertainment Technology Center at Carnegie Mellon University. “The series has grown into a thorough foundation that touches on the diversity of topics involved in game development.”

Educators interested in adopting the Game Development Essentials series should contact Erin DeAngelo at Erin.DeAngelo@cengage.com. The books are available online at Amazon, BN.com, Cengage.com, and other online retailers and can be purchased both in print and in leading eBook formats.

About Jeannie Novak

Game Development Essentials Series Editor and Lead Author Jeannie Novak is Co-Founder of Novy Unlimited and Kaleidospace (dba Indiespace). Jeannie provides curriculum development and consulting services for game companies and research/educational institutions such as UC Berkeley, USC’s Information Sciences Institute, Alelo, and GameSalad. She has taught or directed programs at UCLA, Art Center, Westwood College, Art Institute, and Santa Monica College. An active member of the industry, Jeannie is on the Online Multiplayer committee for the Academy of Interactive Arts & Sciences and has served on the Boards of Women in Games International and the International Game Developers Association. Jeannie holds a BA in Mass Communication from UCLA and an MA in Communication Management from USC – and she is also an accomplished composer and performer.

About Cengage Learning

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Cengage Learning's brands include Brooks/Cole, Course Technology, Delmar, Gale, Heinle, South-Western and Wadsworth, among others.

Media contact:

Luis Levy

Novy PR for Cengage Learning

Email: luis@novypr.com

Phone: (424) 229-2178

 


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