GAME launch retail and virtual stores in PlayStation®Home.

Basingstoke, ENGLAND– November 17th 2010GAME, the UK’s leading specialist video games retailer tomorrow will open its doors to two new areas of Moonbase in PlayStation ® Home - the Moonbase Shop and the GAME V store.

The Moonbase Shop offers a world first for PlayStation ® Home users. Using a number of commerce terminals within Moonbase, GAME account customers will be able to view and order from a range of boxed PS3 and PSP games, including latest new releases and back catalogue titles for home delivery.

Paul Howes, general manager of digital services commented:

“We are delighted to offer this world first for PlayStation ® Home. We are committed to offering a service that delivers games to our customers however and wherever they want it– we hope that Home users will come and see how easy it is get the games they want from Moonbase.”

The GAME V store is accessed via a“jump hole” portal within Moonbase and will sell a range of virtual branded apparel and other branded items for Home avatars and PlayStation ® Home personal spaces. The GAME V store has a number of items available from launch and will be updated monthly with new items and special Home exclusive promotions in partnership with publishers, developers and other third parties."

Paul continued: “The GAME V store opens up new areas of opportunity and we hope to develop promotional plans and close working partnerships with publishers of all PlayStation games, including PSN titles, to make Moonbase a vibrant and regular destination for all PlayStation gamers”

To celebrate the opening of both areas free virtual GAME T-shirts will be available from the GAME V store from Thursday.

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For press enquiries:

Oliver Birch

PlayReplay

Email: oliver.birch@playreplay.net

Tel: +44 (0)207 138 1062

About GAME:

GAME is a specialist European retailer of PC and video games, video consoles and related accessories. We operate from over 1,300 stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with our online shopping services, our aim is to be the destination of choice for every consumer. For further corporate information, log onto www.gamegroup.plc.uk and for the online store, long onto www.game.co.uk.


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