GAME Launches Revolutionary New ‘Digital Wallet’ for Online Gamers

HAMPSHIRE, ENGLANDOct. 21, 2011GAME Group, Europe’s leading pc and video games retailer, today unveils GAMEwallet, a completely new way for customers to explore, find and pay for digital downloads, streaming, online gaming subscriptions and essential in-game items.

The Group has partnered with InComm, the world’s leading prepaid product and transaction services company, to give customers an easy and secure alternative to using debit and credit cards online.

Launching as a BETA on 21 October, GAMEwallet will offer customers access to a range of digital titles including Runescape, APB, Fight My Monster and Bin Weevils. In a global first, the titles from a number of publishers and developers will be marketed in one place with customers able to buy items within them using their GAME currency:  Reward Card points and a GAMEwallet top up card.

Tricia Brennan, Group Commercial Strategy Director explained “The digital games market is growing fast, but two things are holding it back: the reliance on customers using credit or debit cards online, and the lack of a one-stop shop offering advice across a wide range of titles from different publishers. We’re about to change that.

“GAMEwallet is designed for the 80%+ of our customers who are buying digital products in our stores using their Reward points, cash or a trade-in instead of a debit or credit card because they want security and control.  We want to make digital gaming accessible to everyone, and will introduce new customers to great digital titles and experiences by presenting and recommending the best range of titles in one place.”

“Over the last 20 years we have developed millions of close relationships with customers. They come to our stores for our expertise and advice and we are now able to offer that in the online digital world.”

“With online gaming growing at such a fast pace, it’s important to provide customers with the products and services they need to have exceptional experiences, especially when it comes to convenience, ease of use and security,” said Dave Etling, VP Product Development, InComm. “We’re pleased to partner with GAME Group to give consumers a simpler way to purchase and redeem game currency.”

GAMEwallet will bring all online gaming payments into one place, and over the next few months will expand to offer customers a multitude of ways to pay for digital content or subscriptions through using their Reward Card points, their GAMEwallet top-up card and, from next year, their GAME gift card. These will be stored together in each customer’s GAMEwallet, and they will be able to choose to use one or a combination of each to pay for a virtual product, download, rental or subscription.

This replaces the current system, which requires gamers (or their parents) to have individual payment accounts for each online game.

The GAMEwallet BETA launches today with the following great publisher partners. Further publishers and titles will be announced in 2011 and 2012.

Publisher: Titles:
Bin Weevils Bin Weevils
Fight My Monster Fight My Monster
Gamania Lucent Heart
K2 Gamers First APB Reloaded

Fallen Earth

Hailan Rising

Sword 2

Victory – Age of Racing

War Rock

Jagex Runescape


Outspark Luvinia

Solstice Reborn

Seven Dragons



To set up a GAMEwallet account, customers simply need to visit and register.   


Simon Soffe, Communications Director, GAME Group plc              01256 784162

About GAME Group plc:

GAME Group plc is Europe's leading retailer of pc and video games, video game consoles and related accessories. We operate from 1,200 GAME and gamestation stores, concessions and franchises in the UK, Eire, Scandinavia, Iberia, France and Australia. Together with our on-line, digital and multi channel shopping services, our aim is to be the destination of choice for every consumer.  

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