GAMEfest 2011 Offers UK Consumers Opportunity to Get Hands-On With Call of Duty®: Modern Warfare® 3

LONDON – 11 August, 2011 - GAME, the UK’s leading game retailer, today announces that GAMEfest 2011 will offer fans the first UK hands-on preview of the most hotly anticipated game of the year, Call of Duty ®: Modern Warfare ® 3.

The UK’s ultimate celebration of gaming, held at the Birmingham NEC on 16-18 th September, will give fans a sneak peek nearly two months ahead of its worldwide release date on 8 th November. 

Anna-Marie Mason, marketing director at GAME said: “We are delighted that GAMEfest attendees can be the first consumers in the UK to have the opportunity to get hands-on with Modern Warfare 3® before it releases to the world. We know that our customers love to be first to play and with this year’s sneak peek of the newest instalment of Call of Duty®, GAMEfest once again proves  it is absolutely the place to be.”

Tickets are available at To buy tickets, would-be attendees need to own a GAME reward card. If they do not currently own one, they can go to or to any GAME store to sign up and then go to the website to buy the tickets.

- ENDS­-

PLEASE NOTE : GAME is always capital letters and GAMEfest is written in a specific way as well.

For further GAMEfest information, please contact:


Phone: 020 7025 6688

About GAME:

GAME is part of GAME Group plc, Europe's leading retailer of pc and video games, video game consoles and related accessories. We operate from over 1,000 GAME stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia. Together with our on-line and multi channel shopping services, our aim is to be the destination of choice for every consumer.

Call of Duty, Modern Warfare and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at