GAMEFLY OFFICIALLY LAUNCHES DIGITAL PC CLIENT

LOS ANGELES, CA, NOVEMBER 8, 2012 – GameFly, Inc., the leading video game service in the U.S., announced today that its PC client is officially launched and out of beta...just in time for the holiday games rush. The one-stop shop for gamers features over 1500 PC games to buy and play, with a growing catalog of Mac games now available for download as well. The desktop client is a convenient resource for gamers with up-to-the-minute-news and asset feeds, a vast library of game information, videos and screenshots, and an active social community to discover what’s hot or not.

“We used the positive and constructive feedback from our community during the beta to help make the best product possible,” said Sean Spector, GameFly co-founder and SVP of Business Development and Content.  “To celebrate the launch of the client, we’re excited to partner with 2K Games to give away their highly acclaimed PC game Bioshock for free.”

The free GameFly PC client can be downloaded here:   http://www.gamefly.co.uk/download-games/GameFlyClient/

About 2K Games

Founded in 2005, 2K develops and publishes interactive entertainment for console systems, handheld gaming systems and personal computers, including smartphones and tablets through its three divisions: 2K Games, 2K Sports, and 2K Play that are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including first-person shooters, action, role-playing, real-time strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched the 2007 Game of the Year - BioShock®; published the critically acclaimed Borderlands™; continued the award-winning Sid Meier’s Civilization® series; delivered the #1 rated and #1 selling basketball franchise with NBA® 2K* ; and broke new ground in the family entertainment market with its multi-million unit selling hit Carnival Games. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

About GameFly Inc.

GameFly, the leading video game service, allows members to rent one or more video games concurrently, with no due dates, late fees or shipping charges. Users can easily select from over 8,000 console/handheld titles or 1,500+ PC games for immediate download, and manage their list of games online at www.gamefly.com, the GameFly App for iOS and Android devices, or the new digital PC Client. Members receive games via First-Class Mail and return them to GameFly at their convenience using prepaid mailers. In addition to selling video games through the "Keep" feature, GameFly also sells new and used video games. For daily news and information, please visit www.facebook.com/gamefly and follow the company on Twitter @GameFly.

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