GAMELAB CONFERENCE 2011 GATHERS SOME OF THE MOST INFLUENTIAL VIDEOGAME CREATORS IN BARCELONA

June 13, 2011 - From June 29th to July 1st Barcelona will become Europe's videogame capital as the host city of Gamelab Conference 2011. In its seventh year, the annual Spanish Game Conference, one of the fastest growing events on interactive culture and industry in Europe, will gather some of the most influential creators of the videogame world.

The Japanese creator of the Metal Gear Solid saga, Hideo Kojima; British father of the so-called "God games" Peter Molyneux; and the American designer Cliff Bleszinski, one of the industry's "enfants terribles" and creator of the worldwide success Gears of War, together create an unprecedented line-up for the European Game conference.  Gamelab Conference will also feature notable figures such as the visionary founder of Electronic Arts and Digital Chocolate, Trip Hawkins; the historical founder of Westwood Studios and current Vice President of Zynga, Louis Castle; the controversial designer, ex-IdSoftware, American McGee, and virtual world's pioneer Richard Bartle.

All speakers will review the main trends in the interactive entertainment industry and will analyze the influence of videogames in other cultural industries and their consumption. The massive success of online entertainment portals, the spread of audiovisual content in consoles' digital stores, the payment platforms associated to the different devices, the market of virtual goods, free2play and gamification are all revolutionary business and consumption initiatives. They have consolidated thanks to the success of the videogame industry, and other cultural industries are now following.

To complement the series of conferences, Gamelab Conference 2011 will also host an extensive schedule of parallel events to promote professional networking, as well as bringing videogames to the general public. The schedule includes round tables, networking areas and the Ceremony of the Academy of the Arts and Interactive Science, interactive and artistic exhibitions, contests, etc. All events and activities will be available in both Spanish and English, with simultaneous interpreting.

These awards intend to recognize the talent of Spanish designers in the industry of videogames. The list of nominees include Castlevania: Lords of Shadows (MercurySteam), Millionaire City (Digital Chocolate Barcelona), Invizimals: Shadow Zone (Novarama), Battlefield Bad Company 2 (Digital Legends), Play English (Tonika Games), Basket Dudes (BiToon) and Motion Sports (Ubisoft Barcelona)

Those who cannot attend the show will be able to keep track of everything online at www.Gamelab.es, as well as through all main social networks, with up to date information.

Gamelab Conference 2011 is sponsored by Game, Sony Playstation, Nintendo, Kinect for Xbox360, Orange, Mediapro, Spanair and U-Tad (Centro Universitario de Tecnología y Arte Digital); it has the support of the Ministerio de Cultura, Generalitat de Catalunya through the Departament d'Empresa i Ocupació and the Institut Català de les Indústries Culturals del Departament de Cultura, the Instituto de Comercio Exterior (ICEX), the Asociación de Desarrolladores de Videojuegos de España (DEV), the Academia de las Artes y las Ciencias Interactivas, the Ajuntament de Barcelona and the Fira de Barcelona, and the collaboration of ICIC 360, Acc1ó, Fondo Europeo de Desarrollo Regional, Games from Spain, la Federación Europea de Empresas de Videojuegos (EGDF), HP, Native Prime and Filmoteca de Catalunya.

Madrid, May 30th 2011

PR SIRENS

International Press Office of Gamelab Conference 2011

Ryan Murphy

ryan@prsirens.com

ZENIT COMUNICACIÓN

Spanish Press Office of Gamelab Conference 2011

Sylvia Suárez / Sofía Pedroche / Emilia Esteban / Pablo López

prensa@gamelab.es

+34 91 559 91 88 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.