SAN FRANCISCO - April 3, 2012 - Beintoo, the innovative company behind the leading loyalty rewards and user engagement platform for mobile games and apps, announced today at the ad:tech conference the addition of games developer Gamelion to the Beintoo publisher network. Gamelion joins a wide range of game and app developers that have integrated with the Beintoo platform.
The company has also released for the first time information on the size of its network. Beintoo’s publishing network reaches 80 million devices worldwide. With 1.2 million rewardable events delivered to mobile device users per day, representing a rate of 14 tangible benefits handed out to users every second, the Beintoo nework is the largest mobile rewards and user engagement platform in the industry and continues to grow.
“Creative developers like Gamelion are using the Beintoo platform to make their games more engaging and players are reaping real-life rewards,” said Antonio Tomarchio, CEO of Beintoo. “We are excited to have Gamelion on board and to help further engage and reward users of their games.”
Gamelion, a creative studio specializing in the creation of engaging casual games, now features Beintoo’s reward system on a variety of titles, including the popular I Must Run Reloaded. Using Beintoo’s platform, players of Gamelion games can now earn tangible benefits as they spend time in the game, unlock achievements, and more.
Those interested in learning more about mobile user engagement and its benefits for both mobile publishers and advertisers are encouraged to attend Beintoo’s panel session at ad:tech: “The Rising of G-Economy - When Gaming Meets the Real World”. Taking place on Wednesday April 4 at 10:15 am, more information can be found at http :// na . ad - tech . com / sf / sessions / sp 5/.